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February 2026: In India’s rapidly evolving wellness landscape, women are increasingly taking charge of long-term health decisions, from preventive screenings to mental well-being and hormonal care. Yet fertility planning continues to remain a conversation many women postpone, often because the options available feel complex, intimidating or poorly explained. Addressing this gap, Luma Fertility has announced the launch of TwelveForHerself, a category-defining egg freezing offering that shifts the focus from the number of cycles to a meaningful, egg-led approach.
Unlike traditional egg freezing programmes that are structured around the number of stimulation cycles, TwelveForHerself is built around a defined and scientifically significant goal: freezing twelve mature eggs. This marks the first time an Indian fertility brand has anchored egg freezing around egg numbers rather than cycles, offering women a clearer framework to plan their future with confidence, predictability and transparency.
The timing of this launch reflects a broader shift in how urban Indian women approach life and family planning. With higher education levels, greater workforce participation and changing personal priorities, the average age of first-time motherhood has steadily increased in metropolitan cities. While awareness around egg freezing has grown in recent years, fertility specialists note that actual adoption remains low. Many women explore the idea but hesitate to act, often due to uncertainty around outcomes, unclear costs and the perception that egg freezing is an extreme or last-resort decision rather than a proactive wellness choice.
What is often missing from these conversations is a clear explanation of how egg freezing actually works. Fertility success is driven by egg numbers, not simply by how many cycles a woman undergoes. After egg retrieval, natural biological attrition occurs at every stage — during freezing and thawing, fertilisation and embryo development. Global clinical research indicates that freezing around twelve mature eggs offers a strong probability of achieving one to two live births in the future, depending on age and ovarian biology. From twelve eggs, typically nine to eleven survive thawing, six to eight fertilise successfully, two to four develop into viable embryos, and one to two are genetically normal. These drop-offs are expected, yet they are rarely explained clearly to patients.
Reflecting on the personal motivation behind the offering, Neha Motwani, Founder of Luma Fertility, shares:
“My own experience taught me that certainty at 30 doesn’t always look the same at 38. Like many women, I was convinced at one point that I didn’t want children, so egg freezing never felt relevant. When that certainty changed later in life, I realised how different the journey could have been if I had preserved my options earlier. That regret is deeply personal, and it’s what drives everything we are building at Luma. By shifting the conversation from cycles to egg numbers, we’re giving women clarity instead of complexity and helping them plan ahead with confidence rather than doubt.”
With TwelveForHerself, Luma Fertility is not just introducing a new egg freezing package but redefining how fertility preservation is communicated and experienced in India. By reframing egg freezing as a thoughtful, preventive wellness decision rooted in science and transparency, the brand hopes to normalise earlier, more informed conversations around fertility, empowering women to make choices today that protect their possibilities tomorrow.
For more information, visit www.lumafertility.com
Instagram: @luma.fertility
