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India’s first women-focused wellness platform expands its curated ecosystem to empower and scale Indian brands.
New Delhi, 26 February 2026: Yoginii, India’s first women-focused wellness platform, has outlined an ambitious growth vision to onboard over 100 curated wellness brands over the next year while deepening its commitment to supporting Indian entrepreneurs across the country.
Built as a women-first marketplace, Yoginii was launched to make wellness more accessible, inclusive and relatable for everyday women. Now, the platform is sharpening its focus on building a strong ecosystem for homegrown brands, offering them visibility, credibility and a supportive community to grow sustainably.
Yoginii has also recently collaborated with women-founded brands such as Brown Strap, Kohl and Spice, Nomwom and Atom Eats, further strengthening its curated marketplace that prioritises intention, authenticity and lived experience.
“At Yoginii, we believe that when women build for women, the solutions are more thoughtful and deeply rooted in real needs,” said Kashika Malhotra, Founder of Yoginii. “Our goal is to create a space where Indian entrepreneurs feel supported, where their brands are not lost in crowded marketplaces, and where growth comes with community.”
Unlike conventional e-commerce platforms driven by scale and discounts, Yoginii focuses on selective curation. Each brand partner is evaluated on product quality, ethical practices, ingredient transparency and its relevance to women’s physical, emotional and lifestyle needs. Beyond retail, the platform enables storytelling, community engagement and collaborative campaigns that help smaller brands build long-term recall.
The planned onboarding of over 100 curated wellness brands over the next year reflects both rising demand in the women’s wellness economy and Yoginii’s confidence in building a strong network of purpose-driven entrepreneurs. As the platform scales, it aims to serve as both a marketplace and a growth partner, offering access to a high-intent women-first audience and meaningful brand-building opportunities.
With this structured growth roadmap, Yoginii reinforces its larger mission: to evolve into India’s leading women-first wellbeing ecosystem while actively championing the next generation of entrepreneurs.
