Greenply Launches Ecotec Prime with 20-Year Warranty in the Economy Plywood Segment

~ Combining IS 5509 Fire Retardant certification and Boiling Waterproof technology, Ecotec Prime delivers double safety at an affordable price point ~

Mumbai, 11^th May, 2026: Greenply Industries Limited has launched Ecotec Prime, strengthening its economy product portfolio. Designed to deliver both fire and water protection, Ecotec Prime combines IS 5509 certified fire-retardant technology with Boiling Waterproof (BWP) grade performance, making advanced safety solutions more accessible to a wider consumer base.

Product features at a glance:

• Fire Safe Technology: IS 5509 certified fire-retardant formulation that slows flame spread through the core, providing critical additional response time during emergencies and minimising interior and furniture damage.
• Aqua Shield Technology: BWP-grade water resistance withstands 72 hours of boiling water immersion without delamination, ensuring long-term performance in kitchens, bathrooms, and semi-wet areas.
• Health & Hygiene: Anti-viral and anti-bacterial properties for healthier indoor environments.
• Pest Resistance: Anti-termite and borer resistance for lasting structural integrity.
• Superior Finish: Precision calibration for a smooth, consistent surface finish.
• Indoor Air Quality: Controlled formaldehyde E1 level emissions for safer indoor environments

The launch addresses a key gap in the affordable plywood segment, where safety-oriented features have traditionally been confined to premium product categories. Backed by a 20-year warranty, Ecotec Prime delivers a dependable and durable solution for homes, offices, commercial spaces, hospitals, hotels, malls, and government projects where both safety and performance are essential.

With Ecotec Prime, Greenply brings fire-retardant safety standards previously available only at higher price points to everyday consumers, contractors, and builders, without compromising on durability, strength, or finish.

Speaking on the launch, Mr. Rajesh Mittal, Chairman and Managing Director, Greenply Industries Limited, said, “For too long, safety in plywood has been a premium privilege. With Ecotec Prime, we are changing that. Customers in the economy segment should not have to choose between affordability and protection, and now they don’t have to. This launch reflects Greenply’s commitment to democratising quality and safety across every segment of Indian households and commercial spaces.”

Ecotec Prime was unveiled at a national virtual launch event attended by company leadership and over 100 dealers from across India.