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Mumbai, India | Seoul, South Korea | Krefeld, Germany – 30th June 2026
QR678® has announced its entry into the European market following the successful notification of its flagship formulation, QR678 X-PRO® Professional Hair Strengthening & Revitalising Formula, on the European Union Cosmetic Products Notification Portal (CPNP). The notification marks a key regulatory milestone enabling the introduction of QR678® products within the European Union, with Germany selected as the initial launch market.
The expansion into Europe represents a significant advancement in QR678®’s global growth journey and reflects the increasing international adoption of structured, science-led approaches in hair biology and regenerative aesthetics. Germany has been identified as a strategic gateway market, given its strong clinical infrastructure, established dermatology ecosystem and role as a leading centre for medical aesthetics in Europe.
This development builds on QR678®’s expanding international footprint across Asia and the Middle East, reinforcing its position as a globally recognised translational research and development platform in hair and scalp science. With over 150,000 patients treated globally across more than 1,000 clinics, QR678® continues to scale its presence through clinician-led adoption and protocol-driven use across markets.
QR678 X-PRO®: A Network-Level Approach to Hair Biology
QR678 X-PRO® is developed from the learnings of the Network (Cross-pathway) Engineered Organization research framework, representing a shift in how hair restoration biology is understood and approached.
Rather than treating hair restoration as isolated follicular stimulation, this framework views it as organised biological communication across a connected follicular network. It focuses on how biological signals are engineered, distributed and coordinated across pathways and compartments, enabling a balanced interaction between growth-supportive and regression-leaning cascades.
The approach also considers the integrated role of vascular, mesenchymal, epithelial and microenvironmental nodes within the scalp ecosystem, ensuring that the follicular environment receives a coherent and structured biological signal rather than fragmented or competing inputs.
QR678 X-PRO® reflects this evolution in scientific thinking. It is designed not only around the presence of active components, but around their cross-pathway relationships and network-level behaviour, supporting a more structured and systems-oriented approach to hair and scalp care.
Commenting on the expansion, Ms. Vaijayanti Naidu, General Manager, QR678®, said:
“The entry of QR678 X-PRO® into Europe marks an important milestone in our global expansion journey. Germany provides a strong clinical and regulatory foundation for our European entry and serves as a strategic gateway for wider regional expansion.
What makes this launch significant is not only market entry, but the introduction of a structured, science-led platform approach to hair biology within European dermatology ecosystems. QR678 X-PRO® reflects our broader philosophy of network-based biological organisation, designed to support consistency, reproducibility and clinician-guided application across markets.”
With Germany as its launchpad, QR678® is now well-positioned to expand across the European Union in the coming phases, strengthening its international presence while advancing its mission of delivering science-backed, clinically informed hair and scalp solutions to healthcare professionals and patients worldwide.
