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~ Inspired by the untamed landscapes of Ladakh, the seven-piece collection embodies the ambition and relentless pursuit of the young upstarts
Bengaluru, 3rd August 2026: Sonata announces the launch of Summit, its first deep design-inspired statement collection with the aim to provide premium designs at affordable prices to customers, bringing the extraordinary landscapes of Ladakh to life through seven distinctive timepieces. This men’s collection is crafted for a new generation of culturally tuned men driven by bold ambition, who dream bigger, aim higher and have the audacity to pursue what others might think impossible. Inspired by Ladakh’s dramatic peaks and striking contrasts, the collection translates unique facets of its landscape into contemporary, wearable statements. The Summit collection brings together the scale and spirit of the mountains with a distinctive design language for a generation of upstarts who dare to dream beyond convention, challenge the norms and go beyond imagination.
Pulak Narain, Brand Head – Sonata, Titan Company Limited, said, “As the brand expands its design vocabulary and enters a more elevated space, the Summit collection brings together a strong narrative and contemporary aesthetics to create a more aspirational expression of Sonata. The collection allows us to build on the spirit of the upstart that has always been central to the brand, while establishing a distinctive proposition rooted in design and a compelling story. With this collection, we are strengthening Sonata’s relevance in the premium yet value conscious space. This launch is about shaping a new chapter for the brand and the way it is experienced by our consumers.”
From the golden embrace of the ranges and the imposing presence of the highest mountain peaks to serene monastery vistas, rugged brown barrens, golden dunes, expansive blue horizons and glaciers glowing after sunset, each watch captures a different essence from the region. Together, the collection reflects the spirit of a landscape shaped by extremes, where every ascent demands determination and every journey is defined by the pursuit of what lies beyond. With Summit, Sonata speaks to a generation driven by restless ambition and bold dreams, with the courage to push further, go higher and set out to create their own path, embodying the ‘Watch Out For Us’ spirit at every step.
Designed to move seamlessly across occasions, the collection brings together contemporary aesthetics and a compelling design story, creating timepieces that transition effortlessly from everyday moments to more elevated settings.
Priced between INR 4,500 – 5,500, the Summit collection is now available across Sonata stores, authorised retail outlets and leading e-commerce platforms, and online at www.sonatawatches.in.
