TV’s most loved ‘urban’ family is back! Bare Bones Collective’s latest video series for Urban Company’s Native RO Water Purifier Launch

Featuring Ratna Pathak Shah, Satish Shah, Deven Bhojani & Rajesh Sharma, the campaign is all about humour and nostalgia.

14th March 2024, India: What’s common between a Native RO Water Purifier and the most loved family of 2000’s television? It’s Urban Company’s latest video series, conceptualised and written by Bare Bones Collective.

Urban Company’s latest video series sees Ratna Pathak Shah, Satish Shah, Deven Bhojani, and Rajesh Sharma reunite to tickle your funny bone with an ‘Urban Company’ twist.

Video 1: In the first video, Ratna Pathak Shah sophisticatedly shows off her new Native RO Water Purifier, and that’s when Satish Shah throws a David Beckham “Be Honest” at her, revealing the true motive behind her purchase

Video 2: Rajesh Sharma, in the second video, was so mesmerised by the benefits of the Native RO Water Purifier that he ends up dedicating a poem to the RO.

Video 3: Deven Bhojani, the techie-damaad, always sharing scientific solutions, was also left awestruck when Satish Shah introduced him to the Native RO Water Purifier.

The family that made us laugh out loud with their ‘upper class vs middle class’ antics is back to introduce Urban Company’s ‘Native RO Water Purifier’.

A revolutionary product by Urban Company, the Native RO Water Purifier is a homegrown water purifier that requires servicing only once every two years! Tailor-made for Indian households, it promises a hassle-free experience along with unparalleled convenience.

The writers Manaswi Mohata and Anuya Jakatdar, with the iconic cast, made The RO feel at home, just like all of us!

The video series was released on Urban Company’s social media platforms, which include YouTube and Instagram.

Talking about their latest project, Girish Narayandass, Co-founder and Chief Creative Officer of Bare Bones Collective, said, “We’re excited to collaborate with Urban Company, and, who better to bring back for the launch of the Native RO Water Purifier than the beloved urban family? Hope it takes everyone on a nostalgic trip back to the 2000s.”

Adding to the enthusiasm, Divya Jain, Director of Marketing at Urban Company, shared, “With our latest campaign featuring the cast of a beloved sitcom, we’re tapping into the heart of Indian millennials who prioritize both convenience and cutting-edge technology. By partnering with Bare Bones Collective, we’ve embarked on a unique journey that intertwines humor, family dynamics, and smart living solutions such as Urban Company’s Native RO Water Purifier.”

Twilight Entertainment is the production house on this project.