Simplifying Cybersecurity: Seqrite Unveils Refreshed Brand Identity

· The rebranding demonstrates Seqrite’s commitment to innovation and cybersecurity simplification aiming to render a more accessible and user-friendly experience for businesses on a global scale.

Pune, 08 April 2024: Seqrite, the enterprise arm of global cybersecurity solutions provider Quick Heal Technologies Ltd, announces the refreshed and upgraded brand identity, reflecting its dedication to simplifying cybersecurity for businesses worldwide.

India’s only full-stack CSMA aligned solutions provider, Seqrite has long been committed to making cybersecurity more accessible and seamless. With this commitment at the forefront, the refreshed brand identity marks a significant milestone in Seqrite’s journey, showcasing its continued pursuit of excellence. The brand refresh highlights the company’s robust capabilities and promises a seamless and meaningful experience for all stakeholders.

The new facelifted logo symbolizes Seqrite’s evolution as a forward-thinking cybersecurity partner, blending innovation with reliability. The parallel lines represent the company’s focus on research and development (R&D) and its dedication to customer-centric solutions. The combination of black and red embodies professionalism and the brand’s heroic personality.

Seqrite has also launched a favicon, a unique icon used to represent the brand. Seqrite’s favicon’s parallel lines, derived from the Seqrite logo, serve as a visual representation of the brand identity. The shield symbolizes the unwavering commitment to cybersecurity, while the “S” pattern reflects the brand’s dedication to simplifying the complexities of cybersecurity and guiding the clients through them with ease. As part of the rebranding, Seqrite has also simplified its product names, moving away from the ‘Hawkk’ nomenclature to a more universally recognized and simplified naming convention. This strategic shift aligns Seqrite’s branding with industry norms and customer preferences, enhancing clarity and consistency in its product lineup.

Despite the visual updates and product name changes, Seqrite’s core values and purpose remain unchanged. Customers can continue to depend on Seqrite’s products for comprehensive protection and reliability, driven by state-of-the-art threat intelligence from India’s largest Malware Analysis Lab, “Seqrite Labs,” along with playbooks supported by world-class service and assistance from top-tier security experts.

Vishal Salvi, Chief Executive Officer of Seqrite, commented, “Our brand refresh signifies more than just a cosmetic change – it embodies our growth over the years and our unwavering commitment to offering simplistic solutions to counter complex cybersecurity challenges. We invite businesses to explore how ‘Brand Seqrite’ can empower them to stay ahead in an ever-evolving digital landscape.”

Seqrite delivers comprehensive cybersecurity solutions and services through its patented, AI/ML-powered tech stack, protecting businesses against the latest threats across devices, applications, networks, cloud, data, and identity. Today, 30,000+ enterprises in more than 76 countries trust Seqrite with their

cybersecurity needs. As the Enterprise arm of Quick Heal Technologies Limited, Seqrite is dedicated to providing the highest level of protection, backed by world-class service from security experts at India’s largest malware research analysis lab – Seqrite Labs. To deep dive into our refreshed product identify and new product names please visit: https://www.seqrite.com/rebranding