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A noteworthy phenomena has surfaced in the maze of contemporary relationships, where love, intimacy, and social standards converge: the subtly explored exploration of desire within the bounds of commitment. The extraordinary rise of the extramarital dating app Gleeden, whose user base in India has increased dramatically in recent years, probably best represents this trend and the changing nature of relationships in that nation.
With 2.8 million users in India as of right now, a 383% rise in 2023 alone, Gleeden has established itself as a hub for knowledge about the intricacies of modern married life. Furthermore, the platform’s user base is changing; in 2023, there was a noteworthy 128% increase in the number of female users, indicating a major change in public perceptions about adultery and non-monogamy.
Some of the most common dating practices among married couples are revealed by a new Gleeden pan-India poll, which provides insightful information about the complexity of contemporary love and desire. Here, we examine three major themes that the study revealed:
1. Adoration and intimacy
In secret relationships, proximity is crucial; a significant percentage of users would rather locate partners in their local areas. According to the survey, 28% of men and 27% of women look for companions in their communities who can provide accessible opportunities for physical proximity. Cities such as Hyderabad, Kolkata, Mumbai, and Kochi became hubs for local relationships, especially for people in the 25–35 age range.
2. Leaping Without Boundaries
For individuals uneasy about the potential for local entanglements, nearby towns or cities offer a covert setting for covert gatherings. About 21% of men and 25% of women choose company outside of their city limits so they can develop relationships without having to deal with the hassle of travelling. The trend was found to be most prominent in Bangalore, Delhi, and Kolkata, emphasising the appeal of anonymity outside of one’s comfort zone.
3. Vanishing from the City Bustle
Especially in busy cities where privacy is paramount, a large portion of users have private conversations away from prying eyes. Top cities for these kinds of activities were found to be Delhi, Bangalore, and Kolkata, with 11% of male users preferring the anonymity that comes with being in an urban setting.
“Apart from these in-person meetings, the internet has developed into a haven for covert relationships, with a significant portion of users favouring virtual exchanges as a disguise for adultery. Gleeden provides a discreet and regulated way to explore fantasies, as 17% of men and 15% of women choose digital dalliances. Cities with a higher propensity for online flirting are Bangalore, Mumbai, and Kolkata, which highlights the relationship between technology and intimacy in contemporary relationships.Gleeden’s appeal ultimately stems from its capacity to accommodate a wide range of requirements and preferences, providing a secure refuge for those negotiating the challenges of infidelity in a dynamic society. The network provides users with endless opportunities, whether they are looking for local companionship or going on secret adventures in far-off locations. Users find both excitement and comfort in these possibilities.” says Gleeden’s Country Manager in India, Sybil Shiddell.
