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~ Customers can invest in digital gold SIP starting as low as ₹50 ~
Bengaluru, April 30, 2025: Aditya Birla Capital Digital Limited (“ABCDL”), the digital-first D2C arm of India’s leading financial services company, Aditya Birla Capital, today, announced the launch of Digital Gold SIP – a systematic investment plan that enables users to invest in digital gold starting at just ₹50 for weekly SIPs and ₹100 for monthly SIPs. This feature is available on the ABCD mobile app.
Digital Gold SIP brings together India’s widely adopted investment method, with an asset class deeply rooted in tradition. By enabling regular, automated investments, it helps investors navigate market fluctuations over time through the power of compounding. The offering is backed by 24-Karat physical gold stored in secure, insured vaults managed by MMTC-PAMP (a JV between Swiss bullion brand PAMP and Minerals and Metals Trading Corporation Limited, a Government of India undertaking).
The ABCD app combines both gifting and SIP features under Digital Gold to help customers plan, save, and gift gold easily through a structured investment model, without the hassles of storage, security or making charges.
Mr. Pankaj Gadgil, MD & CEO, Aditya Birla Housing Finance Ltd., and Head, Digital Platforms and Payments Strategy, Aditya Birla Capital said, “Gold is an important asset class for wealth diversification, deeply rooted in tradition and trust. While physical gold continues to hold its timeless appeal, new-age investors are seeking more affordable, accessible and reliable ways to invest. Our Digital Gold SIP provides a seamless and systematic approach to investing in gold, and help investors build wealth with ease and confidence. As demand for gold continues to rise and diversification becomes a priority, we are confident that Digital Gold SIP will emerge as a smart, hassle-free investment choice.”
In addition to Digital Gold, the ABCD app also offers Digital Silver, which is backed by 24-Karat physical silver and stored in secure vaults. It provides flexible options to buy, hold or redeem at any time. With silver’s growing appeal across sectors like EVs, solar energy, and technology, Digital Silver presents a smart, future-ready investment option for diversification.
