Aditya Birla Sun Life Insurance Launches Super Term Plan

~ An All-in-One term insurance solution offering customisable protection for life, healthy living and income security ~

Bengaluru, June 16, 2025: Aditya Birla Sun Life Insurance Company Limited (“ABSLI”), the life insurance subsidiary of Aditya Birla Capital, India’s leading diversified financial services company, has announced the launch of ABSLI Super Term Plan. This all-in-one pure protection term insurance is designed to provide goal-linked financial protection along with built-in health management services. The launch reflects the company’s customer-first approach and its commitment to supporting the overall well-being of policyholders.

ABSLI Super Term Plan offers the flexibility to choose from three tailored coverage options:

1. Level Cover provides a fixed sum assured throughout the policy term, payable as a lump sum, monthly income, or a combination thereof upon the death of the life insured.
2. Increasing Cover enhances the sum assured by 5% per annum (simple interest) offering increasing protection over time.
3. Level Cover with Return of Premium ensures a fixed death benefit, while also returning 100% of total premiums paid if the life insured survives till maturity.

Beyond providing robust life protection, the plan offers built-in health management services accessible throughout the policy term, empowering policyholders to actively monitor and maintain their health while securing family’s financial future. Furthermore, it offers an Enhanced Life Stage Protection option, allowing for an increase in sum assured upon the occurrence of specific life events such as marriage, childbirth, or home loan, provided the option is chosen at inception and other criteria are met.

Mr Kamlesh Rao, MD & CEO, Aditya Birla Sun Life Insurance Company Limited said, “At ABSLI, we are committed to empowering individuals and families with insurance solutions that deliver lasting protection and peace of mind. The ABSLI Super Term Plan is thoughtfully designed to offer comprehensive financial security through flexible coverage, in-built health management services, and protection against life’s uncertainties, including critical illness and disability.”

ABSLI Super Term Plan provides an Instant Payment on Claim Intimation facility, under which a specified amount is payable within one working day of claim registration. The plan provides enhanced flexibility in the disbursement of death benefits as well. At inception, policyholders can choose from three pay-out options: a lump sum, equal monthly income, or a combination of both (Income plus Lump Sum).

Additionally, the Staggered Death Benefit option enables the nominee to receive the benefit in monthly instalments over a five-year period. Moreover, the plan includes Commutation of Income Benefit, allowing the nominee to convert the monthly income pay-outs into a lump sum amount at any time during the income benefit period.