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Mumbai, 7th April 2025 – Ahikoza, the globally renowned artisanal handbag brand known for its geometric aesthetic and architectural designs, is entering a new era with ‘Brham’ By Brahm, an esteemed LifeStyle platform. Founded and creatively led by Namrata Karad, Ahikoza has made its mark on red carpets worldwide, adorning the arms of style icons such as Camila Cabello, Kate Hudson, and Doja Cat. Indian actors like Alia Bhatt and Kareena Kapoor Khan have also embraced the brand. The brand has been showcased at prestigious events like The Oscars, The Golden Globes, The Grammys and Festival De Cannes.
Brahm Group has acquired a majority stake in Ahikoza, marking one of the latest deals in the B2C luxury accessories market, with a vision to drive innovation and global expansion. The brand is targeting a 15% year-on-year growth, positioning itself as a key player in the evolving luxury landscape.
The global luxury handbag market, valued at USD 22.8 billion in 2023, is projected to grow to USD 41.1 billion by 2032, driven by a 6.77% CAGR. This surge is fuelled by evolving consumer behaviour, social media influence, and the rapid expansion of e-commerce, shaping new buying patterns. Ahikoza has already garnered a distinguished following across international markets, including the USA and Europe and India. Catering to fashion-forward women with its coveted luxury statement pieces. The association with Brahm Group, will propel the brand to scale up operations, expand its reach, and enhance its offerings in the market. This strategic growth will allow more consumers to experience the exclusivity and craftsmanship that define Ahikoza.
As part of this collaboration, Ahikoza by Brham aims to redefine luxury with a focus on craftsmanship, slow luxury, and innovative design. The brand’s signature handbags are meticulously crafted to transcend seasonal trends, making them a wardrobe essential for the discerning consumer.
“I have always loved accessories, in particular handbags. In the world of luxury. I found a gap in the market. Women were mostly adorning the same established brands. This inspired and began the long journey of building my own label. I believe that like the power brands that inspired me, Ahikoza will offer something unique and of value” said Namrata Karad, Founder, Ahikoza.
Namrata Karad, an NRI entrepreneur, is making a remarkable return to India, bringing global expertise and innovative business acumen to the country. With a keen eye for design and a passion for craftsmanship, she continues to expand Ahikoza’s presence, shaping it into a globally coveted luxury accessories brand.
With this partnership, Brham, a branded LifeStyle ecosystem curating premium experiences across products, services & real estate offerings, welcomes Ahikoza into its fold. Brahm Group places a strong emphasis on sustainability and conscious luxury. Ahikoza aligns with this philosophy by embracing slow luxury, ensuring that each piece is created using the finest raw materials and expert craftsmanship, designed to last.
Ahikoza prioritizes and remains committed to minimizing all forms of waste consumption, primarily by exploring sustainable methods and maintaining an eco-conscious approach at the forefront, rooted in its production methods.
“At Brham, we believe in fostering brands that resonate with contemporary luxury while staying true to craftsmanship and legacy. Ahikoza’s philosophy aligns seamlessly with our vision, and we are excited to bring their exquisite designs to a discerning audience,” said Bhavook Tripathi, Founder, Chairman & CEO, Brahm Well-Being & LifeStyle LLC, USA.
With a growing global presence and a steadfast commitment to quality and artistry, Ahikoza by Brham is poised to make a lasting impact, offering consumers a rare blend of artistic elegance and modern sophistication.
