AIA Hong Kong – the undisputed market champion in 2023 Achieving 10 market share No. 1

HONG KONG SAR –
Media OutReach – 18 March 2024 – AIA Hong Kong achieved 10 market share No. 1 in the 2023 Provisional Statistics on Hong Kong Long Term Insurance Business1, leading the industry as the undisputed market champion. Meanwhile, AIA Hong Kong & Macau delivered exceptional business performance with growth on multiple fronts in 2023 – Value of New Business (VONB) up 82 per cent, Annualised New Premiums (ANP) up 123 per cent2, making it the largest contributor to AIA Group’s VONB.

10 market share No.1 in the 2023 Provisional Statistics on Hong Kong Long Term Insurance Business1:

Annualised New Premiums3

Number of Inforce Policies

Number of New Business Policies

Number of Onshore New Business Policies

Annualised New Premiums from Agency Channel3

New Office Premiums from Agency Channel4

Number of New Business Policies from Agency Channel

Annualised New Premiums from Brokerage Channel3

Number of New Business Policies from Brokerage Channel

Linked Annualised New Premiums3

Exceptional VONB performance, largest AIA Group VONB contributor2

VONB of US$1,430 million, up 82 per cent

ANP of US$2,407 million, up 123 per cent

Agency VONB up 57 per cent, supported by active agents up 12 per cent, new recruits up 59 per cent, and the Company’s focus on Premier Agency strategy

Partnership distribution channel VONB more than trebled year-on-year

(Growth rates are shown on a constant exchange rate basis)
AIA Hong Kong & Macau’s excellent performance was supported by growth in both its domestic and Mainland Chinese visitor (MCV) businesses and across its agency and partnership distribution channels. The Hong Kong & Macau business was the largest contributor to the Group’s VONB in 2023 as it successfully captured the very strong demand of the MCV segment following the full resumption of normal travel in February 2023. The Company continued to increase the number of active financial planners and work closely with its distribution partners to leverage the sustainable and growing opportunities from the MCV segment, which contributed around half of AIA Hong Kong & Macau’s VONB in 2023.
Mr Alger Fung, Chief Executive Officer of AIA Hong Kong & Macau, said, “​I am delighted to see AIA Hong Kong being the undisputed market champion in the industry with 10 market share No. 11, while the Hong Kong & Macau business being the largest contributor to AIA Group’s VONB in 20232. Our sincerest gratitude to our customers for their support and trust; and our frontline and supporting teams for their dedication.
“The exceptional performance reflected AIA’s commitment to customer centricity, our differentiated health and wealth propositions that truly meet our customer needs, the outstanding corporate solutions we offer including our stellar MPF performance, our service excellence and digital innovation through consistent investment in Technology, Data and Analytics, and the professionalism of our teams from financial planners, distribution partners and our corporate colleagues. ​
“What makes us truly proud is, besides the great financial performance, we have also contributed to the community through diverse activities and ESG. By hosting our signature AIA Carnival, being the Principal Sponsor of Oxfam Trailwalker for the 9th consecutive year, supporting youth development through AIA Scholarships and AIA Healthiest Schools Programme, we strive to make a positive difference to the community. Going forward, we will continue with our customer-centric approach, going beyond for our customers as we aspire to be their No. 1 choice and help everyone live Healthier, Longer, Better Lives.”
Notes:
1 Provisional statistics of the Insurance Authority on Hong Kong long-term insurance business from January to December 2023. The policies refer to Direct New Business and Direct Inforce Business of Individual Life, Annuity and Linked Individual (Classes A & C) and Other Individual Business (Classes B, D, E&F). “Agency channel” refers to “Agents” as classified by the Hong Kong Insurance Authority under Distribution Channel. “Brokerage channel” refers to “Brokers” as classified by the Hong Kong Insurance Authority under Distribution Channel.
2 Source: AIA Group Limited 2023 Annual Results’ “Results highlights” and “Announcement”.
3 “Annualised New Premiums” represents 100% of annualised first year premium and 10% of single premium.
4 “New Office Premiums” represents 100% of annualised first year premium and 100% of single premium.
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