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India, August 23, 2024: The All India Gaming Federation (AIGF) has welcomed Meta’s updated advertising policy, which now allows real money gaming (RMG) operators in India to advertise on its platforms in a regulated and responsible manner. As per the new guidelines announced on Thursday, RMG advertisers must obtain Meta’s written permission before running ads, and such advertisements cannot be targeted at individuals under the age of 18. This move marks a significant step towards legitimizing and streamlining RMG advertising in India, aligning with industry calls for clearer and more accountable digital practices.
Lauding the Meta’s move, Roland Landers, CEO, All India Gaming Federation (AIGF) “We welcome Meta’s significant shift in its advertising policy towards greater clarity and compliance for Real Money Gaming (RMG) advertisers. The new framework is a major step forward in aligning global platform policy with India’s regulatory and legal realities. It ensures that only authorized, responsible operators can access Meta’s ad inventory while protecting users especially minors from exposure to unregulated gaming content.
“As the oldest and largest industry body for online skill gaming in India, AIGF has long championed self-regulation and legality in gaming. For nearly a decade, we have run the most exhaustive voluntary skill game certification process in the country, rooted in legal validation and integrity. We are pleased that Meta now recognizes AIGF issued certificates as valid proof for legal and skill-based classification of games.”
Mr. Landers further added “This milestone reflects the impact of sustained industry platform dialogue and positions India’s legitimate gaming sector for more responsible and structured growth in digital advertising environments.”
