Newspatrolling.com News cum Content Syndication Portal Online
~ Seller participation triples since 2021 with thousands of artisans showcasing handmade furniture, ethnic wear, and home décor products on Amazon India during Karigar Mela on June 21t and June 22 ~
Chandigarh, June 20, 2025: As part of its ongoing efforts to enable micro and small businesses, Amazon India will host the fourth edition of its Karigar Mela storefront on June 21 and 21, ahead of MSME Day 2025. Since its launch in 2021, Karigar Mela has become an online storefront for India’s artisans to showcase their handcrafted products, helping preserve traditional crafts while expanding their access to millions of customers through e-commerce.
Participation in Karigar Mela has grown threefold since its launch, with the 2025 edition set to feature over thousands of artisans from across India. The storefront will offer customers a curated selection of handcrafted products that highlight India’s cultural and creative diversity. Categories such as furniture, women’s ethnic wear, and home decor continue to see strong traction, driven by potentially growing demand for handmade and regionally sourced products. With increased participation from Tier 2 and Tier 3 cities, this year’s edition further expands market access for local artisans and brings a broader range of regional crafts to customers nationwide.
On this occasion, Mr. Gaurav Bhatnagar, Director, Sales, Amazon India, said, “Karigar Mela reflects our continued efforts to enable small businesses and artisans across India to participate in and benefit from e-commerce. By supporting the revival of traditional crafts and improving access to markets, we are providing an opportunity to artisans scale their businesses sustainably. This initiative is part of our broader commitment to strengthening the MSME ecosystem and creating long-term value for customers and sellers alike.”
Launched in 2017, the Amazon Karigar program enables small businesses and specialized micro-entrepreneurs like weavers, artisans, and artisans to benefit from e-commerce, grow their businesses, and, in many cases, revive some dying art forms from the country. Today, Amazon Karigar impacts over 1.8 MM (18 lakh) artisans with a selection of over 200K (2 lakh) unique handmade products across handloom, handicraft, hand-processed beauty & gourmet products, including 470+ unique arts and crafts from across the country.
…
