Amazon Pay Enhances Digital Gift Cards with Custom Photo Feature; Explore Great Deals on the Rakhi Store at Amazon.in

1.34 billion units sold; 18% YoY growth driven by rising demand for personalised gifting, now paired with festive deals on the Raksha Bandhan Store at Amazon.in

National, 5^th August 2025: Amazon Pay is transforming digital gifting in India with a new personalization feature for its e-Gift Cards. The feature allows customers to personalise gift cards by uploading their own personal photos or artwork, making celebrations more meaningful and personal for all occasions

As customers get ready to celebrate the cherished sibling bond, Amazon.in has introduced the Raksha Bandhan Store, a one-stop destination for all festive needs. Featuring beautifully designed rakhis, traditional sweets, fashion, electronics, and more, the store offers exciting deals and offers to make shopping easy and enjoyable.

Furthermore, Amazon has enhanced its physical gifting options with new packaging formats including elegant envelopes, premium boxes, and designer greeting cards that add a luxurious touch. This Raksha Bandhan, eco-conscious customers can choose a unique seeded paper gift card that can be planted after use, underscoring Amazon.in’s commitment to sustainable gifting alternatives. Additionally, Amazon Pay has expanded its collection of animated Raksha Bandhan e-Gift cards to bring festive charm to digital gifting.

Speaking on the new feature launch, Neha Gupta Mahatme, Director – Stored Value and Gifting, Amazon Pay said, “Digital gifting in India has evolved into something far more meaningful than just convenience. At Amazon Pay, we’re focused on creating emotionally resonant experiences that blend technology with personal connection. Our new features, from custom image-enabled gift cards to sustainable options, reflect our commitment to making every gifting moment as meaningful and personal as possible.”

Gift Cards have evolved into a preferred choice for everyday gifting, demonstrated by Amazon Pay’s milestone of 1.34 billion units sold and an 18% year-on-year growth in customer spending. The average gift card value of approximately INR 3,500 reflects increased consumer confidence and broader adoption across occasions and demographics.

Customer redemption patterns highlight the versatility of these cards, with over 35% of purchases spanning fashion, electronics, and home categories on Amazon.in, reinforcing their appeal as a practical gifting solution.

To ensure customers get ultimate gifting flexibility Amazon.in also brings you access to 300+ premium brand gift cards across diverse categories, available through a seamless purchase process on Amazon.in. From jewellery brands like Tanishq and Kalyan Jewellers to Instant Grocery from Big Basket, Zepto and Zomato and entertainment (BookMyShow) and travel experiences (MakeMyTrip) – Amazon.in has the perfect gifting ecosystem with instant digital delivery. These gift cards can be bought from Amazon.in and redeemed on specific brand apps or stores.

These gift cards can be used to shop from over 10 crore products on Amazon.in. Customers can explore this wide selection at great prices during the Raksha Bandhan Store on Amazon.in. Here are some unbeatable Raksha Bandhan deals to check out:

• OnePlus 13R: OnePlus 13R comes with features such as Snapdragon 8 Gen 3 processor, 6000mAh battery, and Sony LYT-700 50MP main camera for exceptional performance. This smartphone is available at ₹ 39,999
• boAt Rockerz 550: Experience up to 20 hours of immersive audio with powerful 50mm drivers and plush over-ear cushions, designed for all-day comfort. Additionally, enjoy seamless Bluetooth v5.0 connectivity and physical noise isolation for uninterrupted listening. These earbuds are available for ₹1,599
• Noise Pulse Go Buzz Smart Watch: Stay connected and on top of your health with Noise Pulse Go smartwatch that comes with a vibrant 1.69″ TFT display, Bluetooth calling, and the Noise Health Suite. Enjoy fast connectivity with Tru Sync and boost daily productivity with smart reminders and utility features, all from your wrist. Get this smartwatch for ₹1,099
• Noise Diva Smartwatch with Diamond Cut dial: This is a multi-strapped smart watch with a diamond cut dial. It has a 1.1” AMOLED display with a four-day long battery life It has Bluetooth calling and health features and additional features include calculator, reminders and weather updates. NoiseFit Focus App can be used to track. It is priced at ₹2,799
• Bella Vita Luxury Perfume Gift Set for Women: Contains 4 bottles of 20ml in the scents Date Woman, Glam, Rose, and Senorita. The perfume bottles are miniature, and travel sized for ease and convenience. The scents are diverse and long lasting. It is priced at ₹499
• Forest Essentials Indian Rose Body Care Duo Gift: This Forest Essentials gift box includes a 100ml travel-size Indian Rose Body Milk and Silkening Shower Wash, infused with pure Desi Gulaab from Kannauj. The sulphate-free shower wash gently cleanses, while the body milk, enriched with burnt cane sugar, beeswax, and apricot oil, deeply hydrates for soft, glowing skin. A luxurious bath and body ritual with a sensuous rose scent that lingers. Available for ₹1,125
• Tokyo Talkies Women’s Floral Printed Fit & Flare Midi Dress: Turn heads with this floral printed fit & flare midi dress from Tokyo Talkies, featuring delicate noodle straps and a flattering front slit for a chic, feminine look. Designed for casual brunches or semi-formal evenings, this dress blends style and comfort effortlessly. Crafted with a flattering silhouette and vibrant print, it’s your go-to pick for an easy yet elevated look. Available now at just ₹419
• Eat Better Co – Bandhan – 8-Item Rakhi Gift Hamper For Brother: Festive the Raksha Bandhan with the Eat Better Co Bandhan Gift Hamper of high-quality Rakhi, nutritious laddoos, chocolate-covered almonds, and more. A carefully designed festive box that combines tradition with healthful delights. Available only at ₹349
• Phool Rakhi Premium Gift Box for Brother: Phool Rakhi Gift Box with 15 unique items including a plantable Rakhi, dry fruits, mouth freshener, grooming kit, and tic-tac-toe game, perfect for a fun and eco-friendly Raksha Bandhan. Get this at ₹675
• Cadbury Celebrations Rich Dry Fruit Collection Chocolate Gift pack, 177 g: Cadbury Celebrations Rich Dry Fruit Chocolate Gift Box (177 g) offers a delightful mix of creamy milk chocolate with crunchy almonds, cashews, and sweet raisins an indulgent treat ideal for festive moments and heartfelt gifting. Priced at ₹451

• Haldiram’s Mithas Besan Ladoo – Dry Fruit: These Haldiram’s Besan Ladoo (400g) are made with quality ingredients, rich in carbohydrates and proteins, with no added preservatives. A traditional Indian sweet that’s soft, pure, and perfect for every festive or gifting occasion. Get this for ₹185