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Ahmedabad, July 29, 2025: In a world increasingly focused on technology, Apollo Hospitals turns the spotlight back to what has always mattered most in healing: human kindness. To emphasise the Apollo philosophy of true healing being beyond clinical excellence, Apollo launches BEKIND—an initiative and a promise of unparalleled compassion, deep understanding, and heartfelt support for every individual.
Apollo’s BEKIND initiative goes beyond symbolic appreciation; it is a movement to acknowledge and celebrate the emotional labour of healthcare professionals. It also reinforces the hospital’s commitment to creating environments where empathy, teamwork, and dignity guide every interaction from the operating rooms to the hallways. BEKIND initiative will serve as a constant reminder of an environment nurtured with love and care that is essential to delivering the best possible care to patients.
Dr. Preetha Reddy, Executive Vice Chairperson, Apollo Hospitals, said, “BEKIND is a way of life at Apollo. It reflects our long-standing legacy of Tender Loving Care (TLC) and reaffirms a timeless truth, which is that compassion is as essential as any medicine. In healthcare, every act of kindness is a quiet force for healing. Behind every diagnosis is a person who must be seen, heard, and treated with dignity. When care is delivered with empathy, it builds trust and creates the emotional safety every patient needs to heal.”
To take the idea further and build emotional resonance, the initiative is brought to life through a film titled ‘Empathy in Action’. Through this film, Apollo introduces its BEKIND initiative – not as an invention, but as a reflection of the deep-rooted compassion that underscores the hospital’s caregiving culture for decades.
“Empathy doesn’t arrive with a voice; it begins with a pause.” the voiceover begins… From a nurse opening doors for a staff member wheeling in a patient, to offering a cushion to a tired bystander, each moment in the film is a quiet testament to Apollo’s belief that the human touch remains irreplaceable- especially in high-tech healthcare environments.
The emotionally resonant film, released as part of Apollo’s values campaign, follows a simple yet powerful narrative: a single act of kindness passing from person to person within the hospital- among nurses, attendants, housekeeping staff- until it circles back to where it started. The film invites viewers to witness a truth that is often overlooked: Empathy is not separate from service excellence- it enables it.
Dr. Madhu Sasidhar, President and CEO, Apollo Hospitals said, “At a time when artificial intelligence is transforming disease diagnosis and treatment, BEKIND is a gentle reminder that true healing goes beyond technology. In moments of illness, what people remember most isn’t just the treatment they received, it is how they were made to feel. BEKIND is Apollo’s commitment to put empathy at the heart of everything we do. Because in healthcare, compassion isn’t extra; it is essential. The film Empathy in Action is our reaffirmation – that behind every breakthrough, our greatest strength remains profoundly human.”
With BEKIND, Apollo Hospitals invites not just its employees, but the larger public, to participate in a culture that believes even the smallest gesture can make a world of difference.
Watch the Film: https://youtu.be/WDY7ZMnUK94?si=1JIqb8cPpczXmH07
#BEKIND | Empathy in Action
