Bajaj Electricals Lights Up Lalbaugcha Raja with Immersive Brand Experience

Mumbai, August 29, 2025: Bajaj Electricals has unveiled a dedicated Bajaj Experience Zone at Lalbaugcha Raja, Mumbai’s most iconic Ganesh Mandal, as part of its festive outreach initiative. Located in the bustling Mannat Lane, a high-footfall zone through which lakhs of devotees pass daily, the Bajaj Experience Zone offers an immersive brand experience and uninterrupted visibility throughout the festival. The zone features an engaging showcase of Bajaj, Morphy Richards, and Nex products, complemented by live demonstrations designed to connect with visitors in meaningful and memorable ways. The initiative aims to deepen consumer engagement, highlight product innovation, and strengthen festive brand connect during one of India’s most celebrated gatherings. Speaking on the initiative, Vishal Chadha, COO – Consumer Products, Bajaj Electricals Limited, said:

“Festivals like Ganesh Chaturthi are moments of deep cultural significance and celebration, and they also bring people together at an unprecedented scale. Through our presence at Lalbaugcha Raja pandal, we want to be part of this collective spirit, offering devotees an experience that blends devotion with innovation. The Bajaj Experience Zone is our way of creating moments of discovery, engagement, and connection with consumers during this auspicious occasion.”

With a mix of product showcases and interactive experiences, Bajaj Electricals’ presence at Lalbaugcha Raja reflects its commitment to building strong consumer relationships and elevating festive celebrations with trusted brands.