Bira 91 collaborates with NH7 Weekender’s 15th edition as Official Beer Partner

Signature flavors from Bira 91’s portfolio will add a refreshing twist to the festival’s electric atmosphere in Pune this year

New Delhi, 12 December 2024: Bira 91, India’s leading craft beer brand, has partnered with NH7 Weekender, India’s longest running multi-genre music festival, as the Official Beer Partner for its 15th edition.

For the first time in NH7 Weekender’s history, the festival will have a dedicated beer partner, enhancing the experience with a wide selection of Bira 91’s flavorful beers. The multi-genre music festival will take place as a two-day edition for the first time, on Dec. 14 and 15 in Pune.

Bira 91 is all set to fuel your festival spirit with their unmatched bar experience pouring iconic wheat beers & lagers. Four vibrant, bold flavors will be available for all the music lovers in attendance: Bira 91 Gold, a toasted & creamy wheat strong beer; crisp and refreshing Blonde Summer Lager; Superfresh White Citrus, a zesty citrus wheat beer, and Rise, a premium Rice Lager. Launched in 2011, NH7 Weekender has earned its reputation as India’s most beloved music festival, known for its eclectic line-up and diverse musical genres, from indie to electronic, pop to metal. With each edition, the festival continues to evolve, becoming one of India’s most anticipated annual events. Whether attendees are dancing to the latest hits or simply soaking in the good vibes, Bira 91’s beers will keep the energy high.

Commenting on the collaboration, Rohit Pillai, Director-Product & Growth, Bira 91 said, “Partnering with NH7 Weekender for its 15th edition is a perfect match for Bira 91. We’re all about celebrating creativity, great beer, and unforgettable experiences. By coming together, we’re not just fueling the music and culture scene—we’re taking it to the next level for everyone who loves art, music, and a good craft beer.”

Akshat Rathee, Co-Founder and Managing Director, NODWIN Gaming added, “We’re delighted to welcome Bira 91 us as the official beer partner for the 15th edition of NH7 Weekender. This marks an exciting milestone as it’s the first time in the history of the festival that we’ve collaborated with a beer partner, and we couldn’t have asked for a better fit. NH7 Weekender has always been about curating a multifaceted cultural experience that goes beyond music—celebrating the youth, creativity, community, and expression. Partnering with Bira 91, known for its diverse craft beers with unique and innovative flavors, aligns perfectly with our vision of delivering an immersive festival experience.”

Blending genres and showcasing incredible talent from around the world, this edition of NH7 Weekender will feature an exciting lineup of international and homegrown artists. Grammy-nominated sensation Jorja Smith will make her long-awaited India debut, bringing her soulful sound to the stage. The festival will also feature powerhouse performances from Usha Uthup, Raftaar, King, Amit Trivedi and emerging artists like DJ Kayan and Chaar Diwaari. With international stars like DJ Craze, Jarreau Vandal, and Oliver Cronin, the festival will offer a rich mix of soul, electronic beats, pop, and hip-hop, ensuring there’s something for everyone to groove to.