Birla Estates secures landmark booking value of approx INR 500cr for third consecutive time with Phase 3 of Birla Trimaya in Bengaluru

Underlines project success with approximately 90% of its launched inventory till date sold out

Bengaluru, February 28 2025: Birla Estates Private Limited, a wholly owned subsidiary of Aditya Birla Real Estate Limited (formerly Century Textiles and Industries Limited), announces the successful launch of Birla Trimaya Phase III – The Park, the latest addition to its highly sought-after project in North Bengaluru. Within 24 hours of the launch recording an impressive booking value of approximately INR 500 crores with the sale of over 300 units, validating the positive response from luxury homebuyers in the region. With this, the cumulative booking value achieved across all launched phases is approximately INR 1,500 crores with approx. 90% of units launched till date sold out, underlining the strong demand and market confidence in the project.

Spread across an expansive 52 acres of land stretch and strategically located on Shettigere Road, Devanahalli, North Bengaluru, Birla Trimaya compromises of three distinct phases – The Hill, The Park, and The Bay offering an exclusive selection of apartments, row houses and duplex homes with one of a kind gated community. Aligned with company’s ‘LifeDesigned’ philosophy, Birla Trimaya Phase III – The Park introduces a nature-inspired living experience, seamlessly blending urban sophistication with tranquil surroundings. This phase offers 2 BHK, 3 BHK, and 4 BHK options that include exquisite apartments and luxurious duplex residences, all thoughtfully designed to enhance lifestyle offering serene views of central park.

Mr. K. T. Jithendran, MD & CEO of Birla Estates, said: “The overwhelming response to Birla Trimaya across all three phases, with a cumulative booking value exceeding INR 1,500 crores, is a testament to our deep market understanding and commitment to crafting thoughtfully designed homes and curated lifestyles that redefine urban living. Bengaluru continues to be a key focus market for us, and the success of Birla Trimaya strengthens our position as a preferred brand in luxury real estate while underscoring the trust homebuyers have placed in this project.”

Beyond Birla Trimaya, Birla Estates continues to expand its footprint across Bengaluru, with landmark projects in Whitefield, Rajajinagar, Devanahalli, and Rajarajeshwari Nagar project.