Cashify Becomes Google’s Exclusive Trusted Reseller for Refurbished Pixel Phones in India; Taps Into $10B Refurbished Smartphone Market

• Expertly renewed by Cashify with Google Authorised Spares wherever required. Every device includes a one-year warranty.

• Partnership reinforces trust in India’s $10B refurbished smartphone market while promoting sustainable tech adoption.

• Promotes affordable access to premium smartphones and extends device lifecycles to reduce e-waste.

India, 3 September 2025 — Cashify, India’s leading re-commerce platform, has partnered with Google to bring certified refurbished Pixel smartphones to Indian consumers. This collaboration represents a significant milestone in the growth of India’s refurbished smartphone ecosystem by combining Google’s premium technology with Cashify’s trusted platform and extensive nationwide reach. The partnership is a big step forward for India’s refurbished smartphone market, which is projected to reach $10 billion by 2026.

Cashify, Google’s authorized partner for refurbished Pixel devices in India, ensures that every phone is renewed with Google-authorized spares and rigorous quality checks. Each device is backed by a one-year warranty for a hassle-free experience and complete peace of mind.

Consumers will be able to start buying certified refurbished Pixel smartphones on the Cashify app and website from September 3. These devices will also be available at select Cashify stores. Expectations are that with Cashify’s expanding offline retail presence, the omnichannel combination of digital reach and physical footprint will make refurbished Pixel smartphones widely available.

As per a Redseer report, India’s refurbished smartphone market is witnessing rapid expansion, with revenues expected to grow to $10 billion by 2026. This surge is driven by increasing consumer demand for sustainable technology options and affordable premium devices. The partnership between Cashify and Google not only addresses this demand but also helps reduce electronic waste by promoting device lifecycle extension.

Mandeep Manocha, Co-founder & CEO of Cashify, commented, “As the demand for high-quality refurbished devices continues to rise in India, ensuring consumer trust and accessibility has become more important than ever. In line with this, we are partnering with Google to bring certified refurbished Pixel smartphones to Indian consumers. This initiative represents a significant step in strengthening confidence in the refurbished market by offering devices that meet the highest standards of quality and reliability. Our shared commitment to sustainability and affordability will make premium technology more accessible, while promoting a more responsible approach to consumption.”

Prem Pandian, Global Head of Strategic Initiatives and Partnerships, Google Hardware, said, “Our collaboration with Cashify is a significant step in making the premium Pixel experience more accessible in India, while also advancing our commitment to a circular economy. This Trusted Reseller program is designed to meet the robust demand from Indian consumers for premium devices at an accessible price point. Cashify’s expertise provides a trusted, quality-assured path for owning a Pixel, giving our customers complete peace of mind. Along with Cashify’s expertise, we are providing a trusted, quality-assured path for more people across India to own a Pixel.Along with Cashify’s expertise, we are providing a trusted, quality-assured path for more people across India to own a Pixel.”

Beyond meeting consumer needs, this partnership reflects a broader shift within the global technology industry toward circular economies, where extending product lifecycles and minimizing waste are key priorities. Google and Cashify are committed to setting a new benchmark in India’s recommerce market by delivering a trusted, high-quality, and accessible refurbished Pixel experience.

Why choose Cashify for refurbished Pixel phones?

• Every device is carefully inspected and renewed by Cashify, each phone is refurbished to bring it back to as good as new condition.

• Added peace of mind with a one-year Cashify warranty

This partnership underscores both companies’ commitment to sustainable innovation and consumer empowerment, reinforcing India’s position as a rapidly growing market for refurbished technology.