Cashify’s Branded Stores Expand to 95 Cities, Cross 250+ Stores; Newly Launched ‘Cashify Select’ to Premiumize Refurbished Electronics Devices

• Expanded into 22+ new cities, taking Cashify’s brand presence to 95 cities with 250+ offline Cashify’s Branded stores across India

• Strengthened omnichannel footprint while expanding beyond smartphones into laptops, wearables, audio devices, and gaming consoles

• Launch of “Cashify Select” to address rising demand for premium, high-quality refurbished devices across categories

• Customer shift from price-first to value-first buying, with Tier 2/3 markets driving growth and metros leading premium demand

India, 4th May, 2026 – Cashify today announced that its offline footprint has expanded to 95 cities with over 250 Cashify’s Branded outlets, and introduced Cashify Select, a premium refurbished device offering, as customer demand shifts from entry-level affordability to higher-value purchases.

Alongside this offline expansion, the company has diversified beyond smartphones into multiple high-demand categories, including laptops, wearables, audio devices, tablets, and gaming consoles, reflecting evolving customer demand for affordable, high-quality electronics.

This expansion comes at a time when India’s refurbished electronics market is witnessing a clear shift in customer behavior. Purchase decisions are increasingly moving beyond price to focus on value, reliability, and trust, with customers showing greater willingness to invest in higher-quality refurbished devices.

“India’s refurbished electronics market is evolving rapidly, and customer expectations are evolving with it. Over the last year, we have seen strong demand not only across more cities, but also across more categories and more premium products. Customers today want access to high-quality devices with greater assurance, transparency, and convenience, and that is what is shaping the next phase of growth for the category,” said Mandeep Manocha, Co-Founder and CEO, Cashify.

The industry is also witnessing early signs of repeat purchases and upgrade cycles across markets, indicating that India’s recommerce ecosystem is maturing steadily.

Introducing Cashify Select: A Premium Refurbished Experience

As part of its next phase of growth, Cashify has launched Cashify Select, a premium layer within its refurbished offerings aimed at customers seeking top-tier quality, enhanced assurance, and a near-new experience.

Cashify Select addresses a growing customer need for reliable, high-quality refurbished devices that offer the confidence of new products while maintaining value.

The offering includes:

• Smartphones

• Laptops (including premium devices like MacBooks)

• Gaming consoles (including PS5)

• Smartwatches and wearables

• Cameras and premium audio devices

• Amazon devices

“Refurbished electronics in India are moving from being purely price-driven to becoming increasingly value and trust-driven. Customers are more willing to spend on premium devices if they feel confident about the quality and reliability of what they are buying. Cashify Select is our response to that shift. It is designed for customers who want the assurance of quality, while still benefiting from the value that refurbished offers,” said Nakul Kumar, Co-Founder and CMO, Cashify.

Every device sold under Cashify Select undergoes a structured evaluation framework, including cosmetic grading, performance and battery health checks, verified component quality, and standardized multi-level testing. In addition to top-grade refurbished devices, the platform also offers open-box products, expanding choices for customers seeking premium devices at accessible price points.

The launch of Cashify Select also marks the company’s evolution from a smartphone-focused platform to a broader refurbished electronics ecosystem. Categories beyond smartphones are witnessing strong traction, driven by increasing customer comfort with refurbished purchases and rising demand for premium devices at better value.

Select stores are positioned as experience-led destinations, with in-store engagement formats and curated experiences designed to strengthen customer trust and elevate the overall buying journey through Cashify Brands Stores.