Cellecor Strengthens South India Presence with LOTS and Sono Vision; Targets INR 100 Crore Annual Business

New Delhi, September 2025: Cellecor Gadgets Limited, one of India’s fastest-growing consumer electronics brands, today announced its partnership with LOTS Wholesale Solutions and Sonovision Electronics Private Limited, two of the most trusted retail chains in South India. Through these strategic alliances, Cellecor is targeting ₹100 crore in annual business from the region.

LOTS Wholesale Solutions operates a strong network of 137 stores across India, bringing unmatched reach and modern wholesale infrastructure. With its robust logistics backbone and membership-based model serving over 100,000 registered members, LOTS will play a crucial role in scaling Cellecor’s presence in South India. The partnership is expected to contribute ₹50 crore annually, driven by greater availability of Cellecor’s Smart TVs, sound systems, wearables, and home appliances across LOTS’ extensive retail footprint.

Sonovision Electronics Private Limited, established in 1969, is the largest consumer electronics retail chain in Andhra Pradesh and Telangana. With more than 75 outlets across 26 cities, Sonovision Electronics Private Limited has built a reputation for offering a wide portfolio of electronics from Smart TVs to air conditioners, refrigerators to home appliances backed by attractive finance schemes and reliable after-sales service. By leveraging Sonovision Electronics Private Limited’s deep-rooted retail presence and customer trust, Cellecor expects to add another ₹50 crore in annual business from this partnership alone.

Commenting on the expansion, Mr. Ravi Agarwal said: “South India is one of the most vibrant and fast-growing markets for consumer electronics. Partnering with LOTS and Sonovision Electronics Private Limited allows Cellecor to strengthen its retail and wholesale presence, ensure accessibility across key cities and towns, and achieve our target of ₹100 crore in annual business from the region.”

This expansion further reinforces Cellecor’s strong offline network, which already spans 65,000+ retail touchpoints, 1,800+ distributors, 2000+ service centres and 8 exclusive brand stores across India, as the brand continues its mission of making advanced technology accessible and affordable to every household.