Center fresh introduces Lemon Honey flavor in mints with 60 mins Clean Breath

~ says ‘Taazi saans, hamesha rakho paas’ in its latest campaign~

New Delhi, February 22, 2024: Center Fresh, the flagship gum and mints brand of Perfetti Van Melle India, is thrilled to introduce its latest innovation – the Center Fresh Mints Clean Breath Lemon Honey flavor. This new addition provides a delightful blend of intense mint and citrusy freshness offering 60 minutes of clean breath.

Center Fresh is dedicated to captivating those who are enthusiastic about refreshments. The brand aims to provide an invigorating experience for every palate, and this variant is perfect for those who love fruity flavors. The sweet and citrusy taste is like a refreshing dip in a lively, zestful pool, leaving a delightful aftertaste.

The brand pioneered the intense mint category in India with the Menthol Eucalyptus flavour which is available in a stylish tin pack @ Rs. 100 and in mono packs at Rs. 1/- as well. The distinctive shape of Center Fresh mints is loved by the consumer and is referred to as an ‘infinite shape’ and an ‘hourglass’.

The launch of the new Lemon Honey Clean Breath mint is being amplified by a vibrant digital commercial (DVC) that showcases the invigorating effect of the new flavor.

Watch the DVC here: https://www.youtube.com/watch?v=BJMrksdbJBA

Gunjan Khetan, Marketing Director, PVMI, shared thoughts on the launch, stating, “Center Fresh, our flagship gum and mints brand, has been synonymous with long-lasting fresh breath. With the launch of the Lemon Honey flavor, we are excited to offer our customers a new way to enjoy the freshness they trust, now with a lemony twist. Center Fresh Mints Lemon Honey flavor aims to leave a lasting fresh breath for 60 mins. We believe that this addition will not only delight our existing customers but also appeal to new ones who love fruity flavors.”

The new Lemon Honey Lemon flavor is set to make a splash in the mint market, catering to both affordability and indulgence. The mint is priced at just Rs. 1/-.

Center Fresh is dedicated to continuously surprising and delighting consumers with new and refreshing experiences.