Actress-turned-entrepreneur Chahatt Khanna has staged one of the most unexpected and inspiring comebacks in the Indian lifestyle space. After stepping away from the screen for five years, she has returned not with a film, but with a 300 crore fashion brand that is rewriting what sleepwear means for women in India.
Ammarzo, the company she built from scratch and without external funding, has become India’s first glamorous, luxury-sleepwear label. What began as a small experiment has transformed into a movement shaping how modern Indian women look at comfort, sensuality, and nightwear.
Khanna launched Ammarzo during a time when the market was dominated by basic, functional sleepwear. She spotted the gap early: Indian women wanted something beautiful, romantic, and confidence-boosting — not just another T-shirt and shorts set. Ammarzo filled that void with premium fabrics, elegant silhouettes, and a style that blended comfort with a touch of boldness.
The brand has now broken into the international market with a strong presence across GCC countries, including UAE, Qatar, Kuwait, Bahrain, and Oman. This expansion has been achieved entirely through bootstrapping — a rare feat in an industry heavily driven by marketing budgets and external capital.
Ammarzo’s rise mirrors Khanna’s own evolution. What started during her personal break has grown into a fully established fashion house, with a dedicated customer base and a clear niche: glamorous sleepwear that celebrates femininity.
Speaking about the journey, Khanna often highlights resilience, reinvention, and the freedom that comes from building something independently. Today, Ammarzo stands not just as a brand, but as an example of what a woman can achieve when she takes control of her story — on and off screen.
With international orders climbing and a new wave of product categories on the way, Ammarzo is on track to become a global name in luxury sleep fashion. And for Chahatt Khanna, this marks the beginning of a new chapter, one built on vision, grit, and quiet revolution rather than red-carpet appearances.
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