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LONDON, UK / SINGAPORE –
Media OutReach Newswire – 20 September 2024 – The Ascott Limited (Ascott), the Official Global Hotels Partner of Chelsea Football Club, is excited to bring The Famous CFC to Singapore as the event’s presenting partner. This will mark the inaugural Southeast Asian destination for Chelsea’s flagship international fan engagement programme. Scheduled for the weekend of 30 November and 1 December 2024, the two-day visit will be anchored at
lyf Funan Singapore, the flagship property of Ascott’s lyf brand that offers an experience-led social living environment in the heart of Singapore’s Civic District.
As the Official Global Hotels Partner of Chelsea Football Club, Ascott is bringing The Famous CFC, Chelsea’s global fan tour to Southeast Asia for the first time, starting with Singapore.
The upcoming Famous CFC in Singapore will feature Chelsea legend Gianfranco Zola, a fan favourite when he played for the Blues from 1996 to 2003. Throughout his career with the Blues, Zola was twice named Player of the Year and was voted by fans as the club’s greatest-ever player in 2003. During his time at Chelsea, he won the UEFA Cup Winners’ Cup, the UEFA Super Cup, two Football Association Challenge Cups, the League Cup and the Community Shield. This event will be Zola’s first visit to Singapore with the Blues.
The Famous CFC is a global fan experience created by Chelsea to strengthen connections with its fans around the world, and to help connect partners and brands within international markets. Introduced in 2023, the event has run two successful editions in Mumbai, India and Los Angeles, USA. The Singapore edition will mark Ascott’s first presentation of The Famous CFC, with plans to introduce it to additional markets in the future.
The Singapore edition of The Famous CFC will be headlined by a watch party at Funan as Chelsea play Aston Villa on 1 December, football coaching clinics delivered by the Chelsea Foundation as well as a meet-and-greet between Zola and local fans, alongside other fan engagement activities. Some of the experiences will be made available exclusively for members of
Ascott Star Rewards (ASR).
The Singapore edition of The Famous CFC will be anchored at lyf Funan Singapore, the flagship property of Ascott’s lyf brand
Tan Bee Leng, Chief Commercial Officer, Ascott, said: “Since becoming Chelsea’s Official Global Hotels Partner in July, Ascott has been dedicated to bringing Chelsea fans closer to their beloved football heroes, such as through
exclusive hospitality packages at the Ascott Privilege Signatures Stadium Lounge at Stamford Bridge and creative social media content. Recognising that many of Chelsea’s over 600 million fans are based in Southeast Asia, we are thrilled that The Famous CFC is visiting the region very soon. Southeast Asia is one of Ascott’s key markets where we are managing over 360 properties in nine countries. Starting with Singapore, specifically at lyf Funan Singapore as the main venue for The Famous CFC, we hope to build excitement among Chelsea fans ahead of the rebranding of the stadium hotels at Stamford Bridge to lyf by the second half of 2025.”
“The Famous CFC programme seamlessly blends hospitality, entertainment and sports, aligning perfectly with Ascott’s commitment to meeting the growing demand for experiential travel. Through The Famous CFC, we are delighted to offer Chelsea fans unique opportunities to connect with their club and provide exclusive experiences to Ascott Star Rewards members that embody our brand promise of ‘Stay Rewarded’,” she added.
Casper Stylsvig, Chelsea’s Chief Revenue Officer, said: “We are looking forward to bringing The Famous CFC to Singapore in November, and the chance to engage with our passionate fan base of over 60 million people in Southeast Asia.
“It’s the first time we have visited the country since 2017, and we are grateful to Ascott – our presenting partner of this leg of the programme – in sharing our vision of connecting with our fans from across the globe in innovative and exciting ways. We look forward to delivering what will be an unforgettable weekend of activities, for both our supporters and ASR members alike.”
Gianfranco Zola said: “I’m so excited to be involved in The Famous CFC this year, and to take part in the event for the first time. I know we have a huge fan base in Southeast Asia so it will be really special to spend some time together while exploring a beautiful country.”
Live the Ultimate Chelsea Fan Dream with Ascott Star Rewards
In anticipation of The Famous CFC in Singapore, Ascott is pleased to launch an exciting campaign for ASR members. Participants stand to win fantastic prizes including passes to Zola’s meet-and-greet event, signed Chelsea merchandise, tickets to watch Chelsea take on Manchester United live at Stamford Bridge in May 2025 and a stay at an Ascott property using ASR points. For more details on the campaign and prizes, please refer to the
Annex and visit
https://www.discoverasr.com/en/ascott-chelseafc for updates.
The Famous CFC Experience Packages
Ascott has also launched two exclusive experience packages for The Famous CFC in Singapore, available only to ASR members. The ‘Football Fan Experience Package’ for two includes access to a football coaching clinic by the Chelsea Foundation, tickets to the watch party as Chelsea play Aston Villa and a chance to win a Chelsea shirt or football signed by the first team. The higher-tier ‘Ultimate Weekend with Zola Experience Package’ for two includes all the same features, plus an exclusive perk – a VIP meet-and-greet and photo opportunity with Zola. Both packages include ASR points that can used for stays at lyf Funan Singapore or any other participating Ascott property.
More experience packages are in the pipeline. For ticketing details and the latest updates on The Famous CFC in Singapore, please visit
https://www.discoverasr.com/en/ascott-chelseafc.
About lyf Funan Singapore
lyf Funan Singapore is a vibrant hub designed for experience-led social living. With 329 rooms, it is a hotspot for forging connections, featuring trendy shared spaces like open work areas and a modern communal kitchen. It is seamlessly connected to the City Hall MRT interchange via a sheltered underground walkway, providing easy access to all parts of Singapore. As part of the innovative Funan integrated development that also comprises a mall and two office blocks, lyf Funan Singapore is surrounded by modern amenities including trendy dining options, an urban farm, a theatre, a cinema, a gym with a swimming pool, rock climbing walls and a futsal court.
Annex – Book Your Stay with Ascott Star Rewards and Win Exclusive Chelsea Experiences
Ready to live the dream of a Chelsea fan? Book your stay with
Ascott Star Rewards for a chance to win an exclusive meet-and-greet with Chelsea legend Gianfranco Zola during Famous CFC in Singapore or two tickets to the thrilling Chelsea vs Manchester United match at Stamford Bridge. Every dollar you spend brings you closer to winning!
From London to around the globe, create unforgettable memories that money can’t buy. Enter the draw when you book and stay between 20 September and 13 December 2024.
Book now and let the excitement begin!
First Draw: Score exclusive meet-and-greet with Chelsea legend Gianfranco Zola in Singapore
Prize: A pair of passes to meet the legend in Singapore and signed Chelsea merchandise
Valid book and stay period: 20 September to 10 November 2024
Winner announcement: Week of 11 November 2024
Final Draw: Win a pair of tickets to Chelsea versus Manchester United with a hotel stay in London
Prize: A pair of general admission tickets to watch Chelsea take on Manchester United live at Stamford Bridge in May 2025 (exact match date to be confirmed) and ASR points for a 2D1N stay at one of the ASR participating properties
Valid book and stay period: 20 September to 13 December 2024
Winner announcement: Week of 16 December 2024
Visit
https://www.discoverasr.com/en/ascott-chelseafc for campaign updates.
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Hashtag: #Hospitality #Chelsea #FamousCFC #Football #Partnership #Loyalty
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