Cleartax Presents ‘AFK-Away From Keyboard’ To Decode The Gen Z Vs Millennial Workplace Divide

~ClearTax empowers storytelling with AFK — bringing authentic workplace challenges to life~

Mumbai, 27th May 2025 – ClearTax is proud to collaborate with Dice Media, Pocket Aces’ long-form content studio, to present AFK—Away From Keyboard, a witty and heartfelt workplace dramedy that captures the evolving dynamics between Gen Z and millennial professionals.

Set within a mental health tech startup, AFK follows Maya (Pragati Nagpal), a Gen Z newcomer eager to make her mark, who quickly learns the realities of burnout, blurred boundaries, and navigating passive-aggressive work messages under the leadership of well-meaning but slightly jaded millennials. The series skillfully blends startup chaos, office romances, and the ever-present generational tug-of-war with sharp humour and emotional depth.

Apart from sponsoring the web series, ClearTax’s engagement with AFK went far beyond, involving close collaboration with Dice Media throughout the creative journey. Members of Cleartax played a key role in pre-production tasks such as scripting, narrative building, and ensuring authentic storytelling that resonates with modern professionals. Together, we crafted storylines where each character faces a unique tax-related challenge that reflects their lifestyle, income level, and personality, highlighting real financial dilemmas in a relatable way.

The series features a talented ensemble cast including Arjun Deswal, comedian and content creator Shubham Jadhav, Mrinmayee Godbole, Saadhika Syal, and Akash Dhar, with direction by Sachin Darekar.

“AFK – Away From Keyboard thoughtfully shines a light on the shifting expectations and realities of India’s workforce. At ClearTax, we are committed to empowering professionals at every stage to confidently manage the complexities of taxes, finances, and work-life balance. This series aligns perfectly with our mission to simplify financial lives and provide clarity amidst complexity,” stated Avinash Polepally, Senior Director, Consumer Business, ClearTax.

“As workplaces evolve with multiple generations collaborating, brands must reflect these diverse narratives. AFK opens the door to culturally relevant storytelling that speaks authentically to both Gen Z and millennials — a challenge and opportunity ClearTax embraces in its commitment to user-first innovation,” added Vishwanath Shetty, D2C Head at Pocket Aces.

Whether you’ve dealt with last-minute work pings, questioned the traditional 9-to-5, or navigated mental health conversations at work, AFK offers a comedic yet sincere reflection of today’s professional life. Catch the first episode of this engaging series on YouTube today!

• Trailer Link: https://youtu.be/M_5UhYrJrR0?si=aBu5hwmkxjcjoBVL

• Episode Link: https://youtu.be/xsbB3UoMoyY?si=N06dOzfRlm75WhEu