Cricket Fever Hits Airwaves – Radio City Partners with World Championship of Legends 2024 as Official Radio Partner.

Top Cricketing Legends to Battle it Out in 20-20 Format, Exclusive Live Coverage on Radio City from Edgbaston, UK!

Mumbai, 09th July 2024: Radio City, India’s leading radio network, has been proud to announce its collaboration as the official radio partner for the ongoing World Championship of Legends (WCL) that was scheduled from 3rd to 13th July 2024 at Edgbaston, UK. Endorsed by the ECB (England Cricket Board), WCL promises to bring cricket enthusiasts a thrilling spectacle with legendary players from India, Pakistan, England, Australia, West Indies, and South Africa competing in an electrifying 20-20 format.

As the official radio partner, Radio City has been delivering exclusive audio and video content directly from the tournament, capturing first-hand insights and interviews with iconic cricketers. The league, featuring 18 matches and 6 franchises, boasts an impressive lineup including Yuvraj Singh, Irfan Pathan, Harbhajan Singh, Brett Lee, Aaron Finch, Chris Gayle, Suresh Raina, Kevin Pietersen, among others. Ajay Devgan, the face of WCL and co-owner, has added star power to this exciting event. RJ Yuvi from Radio City has been sharing onsite updates in UK, bringing listeners’ exclusive interviews through ‘Cricket Diary with RJ Yuvi’ and live match updates, ensuring fans stay connected to all the action.

Mr. Ashit Kukian, CEO of Radio City, shared his excitement about the partnership, “Radio City has partnered with the World Championship of Legends. This association permits us to bring our listeners closer to their cricketing heroes with exclusive content and live updates across Radio City’s multiple platforms. Through our radigitalization approach, we are committed to delivering an unparalleled experience for all cricket fans across India as well as globally. As Indians continue to celebrate the recent triumph in the World Cup, this tournament will add to the ongoing cricket fever and keep our consumers delighted.”

Mr. Harshit Tomar, founder & owner of WCL, expressed his view, stating, “We at WCL are exuberant to bring the legends back in action. The legends from 6 countries playing 18 matches shall revive the old rivalries and the fans will love to see their cricketing superstars once again. We wholeheartedly welcome and are delighted to have Radio City as our India Radio Partner, pretty sure to be a great add-on for WCL.”

Imran Tahir the South Africa legend says, “Thanks to WCL and the team owners for giving the legends another opportunity to take the field and represent their own country. WLC is a highly competitive league where there is nostalgia and superior level cricket.”

_____________