Discover Asia’s Leading Children’s Book Fair — CCBF 2025, Shanghai · November 14–16, 2025

SHANGHAI, CHINA –
Media OutReach Newswire – 18 September 2025 –
The 12th edition of the China Shanghai International Children’s Book Fair (CCBF) will take place from
November 14-16, 2025, in Shanghai at the Shanghai World Expo Exhibition & Convention Center (SWEECC). As the leading event in the Asia Pacific region dedicated to children’s books and content, the 2025 CCBF is expected to host
500 exhibitors from over
35 countries and regions, with an anticipated attendance of more than
50,000 visitors across a
25,000-square-meter exhibition area.

CCBF serves as a bridge between Eastern and Western children’s publishing, promoting Chinese original titles globally and showcasing emerging talent from China and the Asia-Pacific region. The fair provides a professional platform for publishers, agents, booksellers, illustrators, digital creators, and cross-media partners to connect, collaborate, and explore new business opportunities.

CCBF 2025 is divided into two zones: the
Copyright Zone and the
Hybrid Zone. The Copyright Zone focuses on copyright exchange and international collaboration, open exclusively to industry professionals. The Hybrid Zone combines copyright activities with marketing, distribution, channel development, promotion, and retail. CCBF warmly welcomes global industry colleagues and all book lovers to join this vibrant celebration of children’s books!

Highlights of CCBF 2025

This year, Belgium, Canada, France, Italy, Japan, Norway, Poland, Russia, South Korea, UAE, and the UK will have national pavilions. Featured areas like the
BOP – Bologna Prize Lounge,
Asia Pacific New Entry Lounge, and
Rights Centre will return, alongside the
Belt and Road Lounge for publishers from BRI partner countries.

A new
Cross Media Lounge highlights global projects such as BookGorae (South Korea), Frontiers for Young Minds (Switzerland), MakeMake Digital Library (Colombia), and Weltentdecker (Germany). The
BOP Lounge features award-winning houses like Andersen Press (UK), Barefoot Banana (Thailand), Enchanted Lion Books (USA), and Fukuinkan Shoten (Japan). The
Asia Pacific New Entry Lounge hosts Difference Engine (Singapore), Jiaxuan Publishing (Malaysia), Pepper Dog Press (Singapore), and Sekaibunkasha Group (Japan).

Leading Chinese publishers—China Education Publishing, Shanghai Century Publishing, CITIC Press, 21st Century Publishing, Jieli Publishing, Phoenix Juvenile, New Buds, and Hunan Juvenile & Children’s Publishing—along with private publishers like Post Wave Kids, Little Bean, Lelequ, CheerFly Culture, and Jojo Reading, will participate in discussions and exchanges throughout the fair.

Spotlight on New Books

The new
Spotlight on New Books will showcase 2025’s latest titles and features book launches, author signings, and rights-purchasing sessions. It provides a unique platform for visitors to acquire rights, forge partnerships, and connect directly with leading global children’s publishers.

Leverage Professional Expertise and Discover Innovative Trends

CCBF 2025 will host
17 professional conferences and seminars fostering cross-cultural exchange across the children’s content industry. A highlight is the
International Children’s Reading Promotion Forum, supported by the Shanghai Press & Publication Administration and the International Board on Books for Young People (IBBY), which will gather global leaders, including
Gvantsa Jobava (IPA President) and
Basarat Kazim (IBBY President) to discuss best practices, digital innovation, and building safe, multicultural reading environments. Other sessions will feature the
Award Winners’ Series, insights into
Chinese and global book retail markets, and discussions on
IP operations, AI in education, Asian children’s content, and innovative storytelling.

A stellar lineup of distinguished guests—including
Sydney Smith, winner of the 2024 Hans Christian Andersen Award for Illustration;
Shinsuke Yoshitake, recipient of the Bologna Ragazzi Special Prize; Leo Timmers, eight-time winner of the Children’s and Youth Jury Award and recipient of the Bookpeacock Award;
Alessandro Sanna, winner of multiple Premio Andersen awards;
Øyvind Torseter, winner of the Bologna Ragazzi Award and Norwegian Book Art Prize; and Matthew Forsythe, Oscar-nominated artist—will be participating in the Fair.

Children Plus: Comics

CCBF will spotlight comics with the special exhibition
Children Plus – COMICS: Exploring the World, One Bubble at a Time. The exhibition is divided into two sections: international and domestic. The international section is curated by an international team led by
Grazia Gotti, Co-founder of the Giannino Stoppani Children’s Bookshop and the Accademia Drosselmeier, with Marina Lepore (Secretariat and Coordination, Cooperativa Giannino Stoppani/Accademia Drosselmeier) and
Mariaelena Schiavo (Special Projects for BCBF and CCBF). The Chinese section is curated by
Fei Jia, Senior Editor and Picture Book Researcher.

The exhibition will showcase around
200 international titles, celebrating comics as an art form and a learning tool. A dedicated panel will explore this theme in depth.

Emerging talent in Illustration

The
Golden Pinwheel Illustration Exhibition highlights 69 outstanding shortlisted works from the 2025 Golden Pinwheel Young Illustrators Competition, alongside the launch of the official Yearbook, bringing the latest in cutting-edge illustration to the public.

The
Illustrators Survival Corner, in partnership with
Mimaster Illustrazione, will feature
11 masterclasses,
9 creative workshops, and
27 one-on-one mentorship sessions, empowering young illustrators to showcase their skills, improve their craft, and engage in valuable exchanges.

Registration & Travel Info

Professionals in children’s publishing, education, entertainment, and related fields can attend
free of charge. Using the
online matchmaking system, visitors and buyers can browse exhibitors and products, schedule pre-arranged meetings, and expand their professional networks. Visit
www.ccbookfair.com/en or search “ccbookfair” for details.

International visitors should apply for a visa in advance. China offers
visa-free entry for 47 countries and a
240-hour transit visa-free policy for 55 countries. For further information or consultation on relevant visa exemption policies, please visit
www.visaforchina.cn

Media Contact

Ms. Yvonne Sun

T: +86-33683186*8044 | E:
yvonne.sun@bfchina.net

Hashtag: #CCBF

The issuer is solely responsible for the content of this announcement.