EaseMyTrip expands into the Indore market, launches its first franchise store in the city

This is the first store in Indore and the 10th store to be launched pan-India

New Delhi, February 15, 2024: EaseMyTrip.com, one of India’s largest online travel tech platforms, announces the launch of its first offline retail store in Indore, Madhya Pradesh. This is the 10th store to be launched as a part of the brand’s franchise model, underscoring its unwavering commitment to servicing its customers efficiently through both online and offline channels. With the new store, EaseMyTrip aims to reach its offline customer base seeking tailored meet-and-greet experiences.

The office is nestled in the prime location of Shubhshree Plaza in Indore. Its interiors have a modern touch and compliment the brand’s colour palette to ensure customers connect better and have a strong brand recall. The store will provide high-end services, including flight and hotel bookings, bus, railway, and group tickets, and luxurious vacation, cruise, and charter packages. Additionally, EaseMyTrip’s Indore store will also offer value-added services such as visa applications and other related formalities.

Mr. Rikant Pittie, Co-Founder, EaseMyTrip, said, “The EaseMyTrip Franchise model is helping us expand our presence across the country and penetrate deeper beyond the metro cities. Through this strategy, we are aiming to revolutionise the travel experiences for customers. This new store launch symbolises our forward thinking and dedication to achieving robust growth plans. We are excited about the new store launch and are looking forward to achieving more such milestones in the future.”

EaseMyTrip officially launched its flagship brand, EaseMyTrip Franchise, early last year. Since then, the brand has opened 10 offline stores under its franchising model across India, with the recent one being in Pune. Inaugurating stores through its franchising model is a strategic decision aligned with the company’s expansion plans.