Eurogrip Tyres signs M S Dhoni as Brand Ambassador

This partnership further strengthens

Eurogrip Tyres’ positioning as the Bike Tyre Specialist

Mumbai, 4th December 2024: Eurogrip Tyres, India’s leading 2, 3-wheeler and off-highway tyre brand, has signed up legendary cricketer M S Dhoni as its brand ambassador. Known for his dependability, performance and passion for riding, M S Dhoni’s values resonate with Eurogrip Tyres’ vision of empowering riders with control and confidence on every journey. Eurogrip Tyres and M S Dhoni come together and embark on a new journey, MSD will be endorsing Brand Eurogrip and the entire range of products in the portfolio.

Sharing his thoughts, M S Dhoni, said, “Being associated with a brand like Eurogrip is truly exciting as this is a category that is very close to my heart. My love for motorcycles and riding began long before my cricketing journey, and over the years, I have had the chance to ride a variety of bikes – from timeless classics to top-of-the-line superbikes. Choosing the right tyres is essential for a safe and enjoyable ride and Eurogrip Tyres’ expertise in this domain stands out. I am looking forward to this exciting journey with Eurogrip.”

“We are delighted to welcome M S Dhoni, a personality who truly embodies Eurogrip Tyres’ core values of reliability and performance,” said P Madhavan, EVP, Marketing & Sales, TVS Srichakra Ltd. “MSD perfectly complements our commitment to delivering innovative tyre solutions for the new age riders. This collaboration is a milestone in our brand journey, as we continue to offer world-class products and elevate riding experiences across diverse segments”.

With over 4 decades of expertise in tyre design and manufacturing, Eurogrip Tyres offers an extensive range of products to suit varying needs and applications, with best in category warranty and after sales service. Eurogrip Tyres’ products are designed in Milan, Italy and are globally tested and certified.

About TVS Srichakra Ltd.

TVS Srichakra Limited, makers of Eurogrip, TVS Eurogrip and TVS Tyres brands of tyres is one of India’s leading manufacturers and exporters of Two, Three-Wheeler tyres and Off-Highway tyres. Incorporated in 1982, it is one of the verticals of the USD 3 Billion TVS Mobility – the holding company for the businesses. With global research and development capabilities and cutting-edge technology, TVS Srichakra produces industry-leading tyres for the automotive sector in India and worldwide. Headquartered in Madurai, TVS Srichakra has manufacturing facilities in Madurai (Tamil Nadu) and Rudrapur (Uttarakhand) with a production capacity of over 3 million tyres a month. The company has a design centre in Milan, Italy supporting the R&D centre in Madurai and the tyres are tested in Indian, European, and Japanese road conditions. TVS Srichakra’s products are available in over 85 countries across the world. In India, the company enjoys a significant market share amongst the original equipment manufacturers and replacement markets and has a comprehensive network of distributors and dealers giving it a robust presence. For more information, visit https://www.tvseurogrip.com