FHRAI Signs Memorandum of Understanding with Sustainable Hospitality Alliance, Inaugurating a New Era in Net Positive Hospitality

● FHRAI signed an MOU with the Sustainable Hospitality Alliance (the Alliance)

● Emphasis on reducing Environmental Footprint

● Bringing social and environmental sustainability to the Hospitality Industry

India, 14th March 2024 – The Federation of Hotel & Restaurant Associations of India (FHRAI), which is the third-largest association, has entered into a Memorandum of Understanding (MoU) with the Sustainable Hospitality Alliance. This collaboration marks a significant leap forward for India’s hospitality sector as it progresses towards positively impacting destinations. It signifies a milestone in the industry’s journey towards contributing more to the destinations it serves than it consumes.

The MOU signed by Pradeep Shetty, President, FHRAI and Glenn Mandziuk, Chief Executive Officer, Sustainable Hospitality Alliance, signifies a shared dedication to explore collaborative opportunities and synergies between the associations to have a lasting positive impact on our planet and its people. Their objective is to pilot and implement comprehensive solutions to mend social and environmental sustainability challenges. Both entities aim to collaborate on joint initiatives and exchange expertise, fostering mutual understanding of needs and processes.

This collaborative action within the hospitality industry creates a lasting positive impact on the planet and its people. By bringing together engaged hospitality companies and strategic partners, acting as a collective power of the industry to deliver impact locally and on a global scale. Through this partnership, FHRAI and the Alliance will explore joint initiatives and exchange expertise to implement comprehensive solutions towards achieving sustainability goals. Both entities are committed to fostering mutual understanding of needs and processes to maximize their impact

Commenting on this collaboration, Pradeep Shetty, President of FHRAI said, “I am excited to share a substantial advancement in our industry’s sustainability commitment through our partnership with the Sustainable Hospitality Alliance. We are starting an enthralling journey together to revolutionize the hospitality industry in India. This collaboration demonstrates our strong commitment to reducing our environmental footprint while maximizing our beneficial influence on the communities we serve.”

Glenn Mandziuk, CEO of the Alliance said, “As the world’s hospitality industry strives for a sustainable future, I am delighted to welcome FHRAI to our community. This is a milestone for the Alliance, and will undoubtedly support India’s climate action while steering its expansive hotel and restaurant industry towards achieving a Net Positive impact.”

Additionally, it will research relevant FHRAI aims to enhance the dissemination and utilization of specific tools, training programs, and resources provided by the Alliance, relevant to FHRAI’s initiatives in social and environmental sustainability. It will advocate the adoption of social and environmental sustainability tools and resources. They aim to collaborate with the Alliance to integrate the Hospitality Employability Programme designed for marginalized groups into the curriculum of Indian Institute of Hotel Management (FHRAI IHM) programmes. The FHRAI pledges to collaborate closely with the alliance in the execution of projects that are mutually beneficial and align with shared objectives.