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India, November 14 , 2025: In a groundbreaking move poised to reshape automotive marketing, Flam has partnered with Hyundai Motor India Limited to launch a one-of-a-kind Haptic-Enabled Mixed Reality (MR) Ad Experience for the debut of the all-new Hyundai VENUE. This inventive experience echoes the all-new Hyundai VENUE’s launch ethos: “Tech Up. Go Beyond.”, giving audiences a multi-sensory look and feel into the brand’s vision of next-gen mobility.
This collaboration marks the first time an automotive brand has leveraged Haptic-enabled MR in a full-scale campaign. By bringing it to top media outlets, Flam and Hyundai Motor India Limited are not only showcasing a vehicle, they’re trailblazing a new era of interactive advertising where technology and emotion converge.
For Hyundai Motor India Limited, the initiative represents a commitment to innovation both on and off the road. By tapping into Haptic MR, the brand is offering customers an immersive preview of its forward-thinking design and engineering ethos.
“It’s a privilege to partner with Hyundai to take its spirit of innovation beyond engineering and into storytelling,” said Karthik K Raman , CMO, FLAM. “The new Hyundai Venue launch is truly peerless: a first-of-its-kind Interactive 3D haptic experience that audiences can not just see, but feel.”
The Experience
● Immersive Print-to-Phone Moment:
By scanning Hyundai Motor India Limited’s print ads in top publications, users can unlock a life-like 3D MR experience of the all-new Hyundai VENUE, right from their mobile devices.
● Haptic-Driven Storytelling:
The Haptic feature brings dynamic storytelling to life by syncing real-time vibrations with on-screen interactions, letting users feel the all-new Hyundai VENUE’s engine revs, music pulses, and ambient effects as they unfold.
● Mobile-First and Shareable:
Accessible through print ads, the experience activates instantly on mobile devices, driving interaction from discovery to deep engagement and delivering a full-funnel brand impact.
Quote from Mr. Virat Khullar, AVP & Vertical Head, Marketing, Hyundai Motor India Limited, “At Hyundai Motor India Limited, we believe innovation should be felt, not just seen. Our collaboration with Flam brings this philosophy to life through a first-of-its-kind haptic-enabled mixed reality experience. It’s more than technology—it’s about creating an emotional connection where every rev, every pulse, and every turn immerses you in the spirit of the all-new Hyundai VENUE. This is the future of storytelling: multi-sensory, interactive, and unforgettable.”
The response has been outstanding, with over 553K scans and an engagement rate of ~7.8%, demonstrating how innovation can drive meaningful connections at scale. It stands out as one of the most successful experiences created by Flam, exceeding global benchmarks.
This campaign is a testament to the future of brand engagement, where consumers don’t just consume content, they feel it. Flam’s haptic technology turns conventional touchscreens into sensory canvases, creating connections that are personal, powerful, and unforgettable.
