Flipkart and Bajaj Auto team up to drive sustainable deliveries with Green Machines

The MoU will establish a framework for a long-term business relationship between Bajaj Auto and Flipkart, fostering the adoption of EVs in logistics.

Bajaj Auto Ltd. will supply 1000 technologically advanced electric three-wheelers over two years.

Superior technology provided by Bajaj’s 3-wheeler E-TEC Cargo range will significantly improve the efficiency and sustainability of Flipkart’s last-mile delivery.

Pune, 10 May 2024: Bajaj Auto Ltd., the world’s most valuable two-wheeler and three-wheeler company, and Flipkart, one of India’s leading e-commerce marketplaces, today announced a strategic partnership to accelerate the adoption of electric vehicles (EVs) in the latter’s last-mile delivery operations. This collaboration signifies a significant step towards a greener future for the Indian e-commerce landscape.

The Memorandum of Understanding (MoU) was signed on 10 May by Bajaj Auto and Flipkart spokespersons – Samardeep Subandh, President (Intracity Business Unit, Bajaj Auto Ltd) and Prabhu Balasrinivasan, Vice President, Commercial, Flipkart Group, Hemant Badri, Senior Vice President and Head of Supply Chain, Customer Experience & Re-Commerce, Flipkart Group, lays the foundation for a long-term business partnership between Bajaj Auto and Flipkart. The initial, non-binding commitment of supplying a minimum of 1000 technologically advanced electric three-wheeler cargo vehicles to Flipkart paves the way for further collaboration and potential fleet expansion in the future.

Enhancing Efficiency and Sustainability – Adopting Bajaj’s best-in-class EV technology will empower Flipkart to enhance the efficiency and sustainability of its last-mile delivery operations. This collaboration positions both Bajaj Auto and Flipkart at the forefront of adopting sustainable solutions for India’s evolving e-commerce logistics landscape.

Talking about the MoU with Flipkart, Samardeep Subandh, a spokesperson from Bajaj Auto Ltd., stated, “As e-commerce continues to scale up rapidly, the impact of last-mile logistics will increase significantly in India. Driving sustainability in last-mile logistics has been a key agenda for Flipkart, India’s homegrown ecommerce marketplace. Bajaj Auto, the global leader in 3 Wheelers and Flipkart will now join hands to drive this transition towards a 100% sustainable last-mile fleet for Flipkart. As a part of this partnership, Bajaj Auto will provide 1000+ electric cargo vehicles over two years. The Bajaj Cargo ETEC products will provide the best-in-class performance and reliability driven by its innovative design and features, which are gaining rapid acceptance in the market”.

Hemant Badri, Senior Vice President and Head of Supply Chain, Customer Experience & Re-Commerce, Flipkart Group, said, “As India’s homegrown e-commerce marketplace, we recognize the profound impact our operations can have on the environment and society. Our alliance with Bajaj Auto Ltd. marks a pivotal moment for Flipkart and the entire landscape of Indian e-commerce, underscoring the company’s unwavering commitment to sustainable supply chains. We are taking significant strides towards a more sustainable future by consistently integrating electric vehicles into our last-mile delivery operations. This is also mission-aligned with our commitment to transition our 100% last-mile delivery fleet to EVs, a pledge Flipkart took as a member of Climate Group’s global electric mobility initiative – EV100. By leveraging the latest technology and forging strategic partnerships like these, we enhance operational efficiency and pave the way for a greener, more sustainable future.”

This collaboration showcases Bajaj’s EV technology and paves the way for the broader adoption of electric three-wheelers in logistics.

Key Highlights of the MoU

Long-Term Partnership: This MoU establishes a framework for a long-term business relationship between Bajaj Auto and Flipkart, fostering the adoption of EVs in the logistics sector
Improved Last-Mile Delivery: Flipkart’s integration of Bajaj’s electric three-wheelers will significantly enhance the efficiency and sustainability of its last-mile delivery operations
Greener Deliveries: This partnership signifies a commitment from both parties to transition Flipkart’s last-mile delivery fleet to electric vehicles. Bajaj Auto will supply Flipkart with a minimum of 1000 technologically advanced electric three-wheeler cargo vehicles