Flipkart Fuels Academic Ambitions with Tech-Packed ‘Back to Campus’ June 2025 Rollout

  • The ‘Back to Campus’ June 2025 program will run from June 21 to June 27, offering students a week-long opportunity to gear up for the academic year
  • The program offers exciting deals on electronics from top brands such as Acer, HP, ASUS, Apple, and several others
  • Students can benefit from Supercoin rewards,  great offers, and added value across a wide variety of products
  • New launches tailored for student needs include the WHOOP 5.0 Smart Band, Lenovo LOQ Essential Laptop, and Mivi AI-powered earphones among others

 Flipkart, India’s homegrown e-commerce marketplace, has announced the June 2025 edition of its flagship ‘Back to Campus’ program, set to run from June 21 to 27. The program aims to equip students across India with easy access to the latest technology and tailored offers on essential gear to support their academic goals. Alongside a wide assortment of student-focused selections, Flipkart aims to enhance the experience with convenient payment options and a range of products that add long-term value to every purchase.

Building on the success of previous editions, this year’s program offers a wider selection of tech essentials designed to meet the needs of today’s digital-first community. From high-performance laptops and versatile tablets to smartwatches, immersive audio gear, gaming setups, and everyday accessories, the range caters to diverse study, play, and lifestyle needs, empowering students to stay productive, entertained, and ahead of the curve.

Flagship launches such as the WHOOP 5.0 Smart Band, Lenovo LOQ Essential Laptop, and Mivi’s AI-integrated earphones highlight Flipkart’s commitment to equipping students with technology that’s fast, functional, and trendy. As hybrid learning and digitally driven lifestyles become the norm, this program bridges academic demands with everyday flexibility. By making advanced tech more accessible across student communities, Flipkart reinforces its commitment to delivering quality and seamless user experiences.

The ‘Back to Campus’ program unlocks significant savings across key tech categories. Students can avail attractive offers on laptops and tablets from top brands including Apple, ASUS, Acer, and HP. Gamers can redeem Supercoin rewards on a wide selection of gear, from consoles and gamepads to CDs and motion controllers. Brands have curated offers across IT peripherals like printers, monitors, and projectors. Meanwhile, accessories such as mouse, keyboards, and USB hubs come with offers of up to 10%, making essential tech more accessible. Additionally, exchange offers are available across all major laptop brands, making upgrades more affordable and accessible.

The smart audio lineup, including TWS earbuds, bluetooth speakers, and smartwatches, delivers both utility and convenience for students balancing learning and recreation. To support thoughtful purchase planning.

Top performing categories & key insights from the May 2025 edition

  • Laptops and tablets sustained their leadership in sales value, reflecting continued consumer demand across segments
  • The automobile category witnessed high growth, with 18–24-year-old students driving 20% of sales. Preferred brands included TVS Apache, Bajaj Pulsar, Ather 450X, and Jawa 42
  • Samsung topped sales in both laptops and tablets, followed by OnePlus in tablets and Philips in audio devices
  • Top brands that drove high demand include ZEBRONICS, Mi, SAREGAMA, Mivi, Nu Republic, PTron, and SONY, highlighting steady consumer demand and strong brand performance in the category
  • Niche but high-demand segments like gaming tablets and laptop power banks saw increased traction, reflecting evolving academic and recreation needs
  • Notably, over 55% of total sales originated from Tier-2 and Tier-3 cities, underlining the campaign’s broad appeal and effective penetration across diverse consumer demographics.

 To enhance the student shopping experience, Flipkart has also introduced on-demand video assistance for real-time product walkthroughs and Gen-AI-powered chat support that helps students make informed buying decisions. The program includes various payment options, exchange deals, and enhanced customer support through video and AI-powered chat assistance.

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