As Instamart unveils insights from the fifth edition of its annual year-end report, ‘How India Instamarted’ 2025, Bengaluru stands out as a city of contrasts done right: premium meets practical, indulgence meets efficiency, and big spends sit comfortably next to budget buys — often in the very same cart. The city’s carts reflected both extreme consistency and bold aspiration.
One Bengaluru user spent ₹17.78 lakh in a single year on multiple iPhones and everyday essentials. Bengaluru may be India’s tech capital, but it’s also the tipping capital. One generous local dropped ₹68,600 just in tips, beating a user in Chennai who tipped ₹59,505 this year.
Alongside essentials, Bengaluru showed a strong appetite for indulgence, experimentation and global flavours. The city led India’s Korean food surge, with gochujang sauce growing 4x, while a Bengalurean shelled out ₹4.36 lakh on noodles alone in 2025. Electronics and toys emerged as breakout categories, growing 59x and 23x respectively, while Valentine’s Day saw a shopper drop ₹25,000 on Ferrero Rocher chocolates in one go, proof that Bengaluru’s quick commerce behaviour spans routine, romance and retail therapy.
- A user famously paired a ₹1.7 lakh iPhone with a ₹178 lime soda, capturing Bengaluru’s true startup spirit: scale big, stay hydrated, move fast.
- Festive Flex, Namma Style: When Diwali arrived, Bengaluru didn’t just celebrate, it upgraded. A user added a 1 KG silver brick worth ₹1.97 lakh to their cart, turning festive shopping into a literal heavyweight moment. Convenience, but make it precious.
- Noodles, But Make It Serious: For Bengaluru, noodles weren’t just comfort food — they were commitment. One account spent ₹4.3 lakhs on noodles alone, cementing the city’s status as India’s unofficial capital of late-night cravings, pantry stocking, and carb confidence.
- Kitchen essentials on repeat: Milk, eggs, bananas, dahi, and curry leaves continued to dominate everyday carts, anchoring Bengaluru’s fast life in familiar food
- Late-night favourites: Masala-flavoured chips ruled midnight munching, keeping Bengaluru fueled well past work hours
- Tech meets daily life: Smartphones, gadgets, and accessories slid effortlessly into grocery carts — because in Bengaluru, shopping smart is second nature.
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