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- A sophisticated engine which captures customer requirements and recommends the optimal product mix, payment term, and policy period ensuring hyper‑personalized solutions at the point of sale.
- Dynamic visual interfaces translate complex financial decisions into clear, easy‑to‑understand insights for customers, with the advanced use of AI.
Mumbai, 21st January 2026: To help customers better understand their life insurance requirements and make an informed choice, Generali Central Life Insurance (GCLI) has announced the launch of Digital Smart Manager (DSM), an Artificial Intelligence (AI)-driven platform designed to capture customers’ financial requirements and recommend the most suitable solutions. Leveraging advanced AI capabilities, DSM transforms complex jargon into clear, actionable guidance offering tailored, future‑ready guidance with complete transparency.
The platform marks a major milestone in the Company’s commitment to simplifying life insurance and ensuring customers clearly understand product benefits through transparent, data-backed conversations. The tool identifies the best‑fit product or product combination, along with the appropriate payment term and policy period, ensuring hyper‑personalized recommendations at the point of sale eliminating guesswork and enhancing transparency. This ensures every customer receives guidance aligned to both their protection and wealth‑creation requirements.
Equipped with advanced tools such as human life value, child education planning, retirement, and portfolio analysis calculators, it enables advisers to tailor discussions based on each customer’s financial priorities and life goals. Customers receive clear, visual guidance that makes choices easier and builds trust so they feel secure about their financial decisions. For frontline teams, DSM assists in creating effective sales scripts that can be paired with dynamic, personalized benefit illustrations, instant product clarifications, and competitor comparisons.
Commenting on how the AI-tool enhances the way customers understand life insurance, Alok Rungta, MD & CEO, Generali Central Life Insurance said, “Digital Smart Manager marks a significant milestone in our commitment to transforming the way life insurance is explained and purchased. For years, customers associated life insurance with complex jargon, often leaving them confused or underinsured. With this tool, driven by advanced AI, our frontline teams can clearly capture and articulate what a policyholder truly needs not just for today, but for the next 20 or 30 years for themselves and their family. By combining intelligent technology with advisor expertise, we transform conversations into clear, personalized guidance that aligns with life goals. This digital-first approach ensures transparency, eliminates guesswork thus leaving no chance to mis-sell empowering customers to make confident, future-ready decisions with complete trust.”
Members across Generali Central Life Insurance’s distribution channels have incorporated the use of AI-enabled Digital Smart Manager during their customer meetings.
