Newspatrolling.com News cum Content Syndication Portal Online
-
Company’s premiumisation strategy, offline push, and strong financials cement leadership in India’s wearable market
-
Smartwatches grow 49.6% YoY; overall market share rises 21.8% YoY amid industry decline
India – 9th September, 2025:GOBOULT, India’s fastest-growing wearables brand, has outperformed the market according to the latest IDC India Monthly Wearable Device Tracker (2Q25). While the overall industry declined 9.4% YoY, GOBOULT grew 21.8% and recorded double-digit growth across categories. This makes GOBOULT the fastest-growing brand in India’s wearable market.
According to the report:
-
In smartwatches, GOBOULT nearly doubled its market share from 3.9% to 8.2%, with a 49.6% YoY growth against an industry decline of 28.4%.
-
In TWS (True Wireless Stereo), GOBOULT captured a 14.9% market share, up from 12.8% last year, with 14.9% YoY growth despite a category-wide slowdown.
-
In terms of market share of Wearable, GOBOULT rose from 8.1% to 10.9%, growing 21.8% YoY, while the market contracted.
Varun Gupta, the Co-founder of GOBOULT, shared, “The numbers reflect the momentum we have created, but our true focus is on where we are going. GOBOULT is building scale, trust, and innovation at a pace that will define the next chapter of wearables in India. Our recent rebrand stands as a marker of this intent and of the future we are determined to shape.”
The company recently closed FY25 at ₹800 crore in revenue and is targeting ₹1,000 crore in FY26, driven by its premium product lines like Mustang and Klarity. The rebrand to GOBOULT earlier this year marked a transformation in its identity and business strategy, aligning the brand with premiumisation, innovation, and global ambitions. Building on this shift, with an investment of ₹25 crore in R&D this year, GOBOULT is advancing its design and quality-first strategy and expanding its product portfolio with higher-value, feature-rich devices. As part of its long-term roadmap, the company is also preparing for an IPO within the next 18 months, strengthening its foundation for sustainable growth.
Offline retail is another key growth pillar, with plans to expand from 3,000 to 30,000+ stores in the next 18 months, positioning GOBOULT to tap into India’s large modern and general trade networks. Together, these initiatives are designed to strengthen consumer trust, widen accessibility, and create deeper engagement with emerging segments. As the Indian wearable industry pivots towards advanced features and mid-premium offerings, GOBOULT is well-positioned to capture this next wave of growth.
You can find the link to the full report here: https://my.idc.com/
