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- Godrej aer Plug, priced at just INR 149, offers two premium fragrance options.
- Brings electric room fresheners within everyone’s reach by reducing costs by nearly 70%
Chandigarh, September 10, 2025: Godrej aer, India’s No. 1 fragrance brand from the house of Godrej Consumer Products Ltd (GCPL), is redefining the air care category with the launch of its premium innovation – Godrej aer Plug. Touted as India’s most affordable electric room freshener, aer plug delivers a premium fragrance experience at just ₹2.5 per day.
Priced at only ₹149, the device features smart heater technology that ensures continuous fragrance for up to 60 days. Designed by Disco – GCPL’s multi-disciplinary in-house design studio – aer plug comes in a sleek, modern design crafted to complement contemporary homes and office interiors.
The launch comes as India’s ₹3,000 crore air freshener market is projected to double in the next five years. While electric diffusers are widely popular globally, their higher price points have limited adoption in India, where sprays continue to dominate with a market size of ₹ 1000 crores. Godrej aer Plug bridges this gap by combining affordability, premium fragrance, continuous diffusion, and elegant design, making electric room fresheners accessible to every household.
Commenting on this innovation, Shilpa Suresh, Head of Marketing – Home Care, GCPL, said, “Innovation is integral to our culture at GCPL, and our Godrej aer portfolio is a reflection of this. With consumers increasingly seeking premium fragrance experiences across homes, offices, and cars, we have continuously introduced best-in-class products — from aer sprays to aer matic and aer o. The new aer plug addresses the large price gap between sprays and electric diffusers, offering premium fragrance at an accessible cost. While automatic electric spray diffuser starter kits are available at over ₹ 550, aer Plug starter kit is priced at only ₹ 149, and lasts up to 60 days – a reduction of more than 70% in cost of usage. It is available in violet and rose — the top two most preferred room freshener fragrances in India. We believe aer plug will not only add new consumers but also upgrade existing spray users.”
On crafting aer plug’s design, Darshan Gandhi, Global Head – Design, Godrej Consumer Products Ltd (GCPL), added, “The Godrej aer plug is a compact, intuitive form charged with bold design and a clear intent — to bring delight to every home, as the brand always has. Designed, modelled, and packaged at Disco, our in-house design studio at Godrej, it’s crafted to feel fresh, modern, and sensorial in a minty shade that embodies calm sophistication. With its distinctive simplicity, the aer plug vividly cuts through clutter, seamlessly uniting form, function, and fragrance.”
Equipped with smart heater technology, aer Plug delivers continuous fragrance for up to 60 days with essential oil–infused scents. It is being launched in two premium variants:
- Violet Bloom – calming lavender and patchouli with refreshing notes of peppermint and cedarwood; superior bloom with excellent malodor masking.
- Rose Blossom – a vibrant fsloral bouquet of rose and mixed flowers, uplifted by subtle hints of citrus and clove.
The aer Plug electric diffuser with refill is priced at ₹149, while standalone refill is available at ₹99. It will be available across modern trade, e-commerce platforms, and general trade outlets, making premium fragrance both stylish and affordable.
