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Bengaluru, India – February 26th, 2024 – ASICS, a global Japanese sportswear, proudly kicked off its successful association with the Apollo Tyres New Delhi Marathon 2024 as the official sports goods partner. The marathon, held on 25th February, Sunday marked a significant milestone for ASICS, empowering over 20,000 participants as it expanded its presence in the northern market of India, reinforcing its commitment to promoting active lifestyles and supporting runners of all levels.
The event witnessed an overwhelming response from participants and spectators, highlighting the growing popularity of running as a recreational and competitive sport in the region. ASICS played a pivotal role as the official sports goods partner by providing participants with access to high-performance footwear and apparel designed to enhance their running experience.
Additionally, ASICS celebrated the remarkable achievement of T. Gopi, who emerged victorious in the marathon. Gopi’s association with ASICS reflects the brand’s dedication to supporting athletes on their journey to success. ASICS has been a committed partner with T. Gopi, providing him with cutting-edge gear and unwavering support to help him reach new heights in his athletic career over the years.
Commenting on the successful collaboration, Mr. Rajat Khurana, Managing Director of ASICS India and South ASIA, said, “We are delighted to be associated as the official Sports goods partner for Apollo Tyres New Delhi Marathon 2024. This partnership signifies our vision dedicated towards promoting health, wellness, and the uplifting benefits of running. This event provided us with a fantastic opportunity to connect with runners and showcase the best-in-class products that ASICS is renowned for.”
Speaking of the collaboration Mr. Nagraj Adiga, Chairman and Managing Director of NEB Sports, stated, “We are thrilled to have ASICS on board as our official sports goods partner for the New Delhi Marathon 2024. Their expertise in providing top-quality running gear has undoubtedly contributed to the overall success of the event. With our mutual goals, we look forward to a long standing partnership with ASICS to promote fitness and sportsmanship across the country.”
ASICS has experienced significant growth in the running space across regions, solidifying its position as a preferred choice among athletes and fitness enthusiasts worldwide. With a diverse range of innovative products tailored to meet the needs of every runner along with the ASICS Running Club, an initiative aimed at fostering a supportive and inclusive running community. ASICS continues to inspire individuals to push their boundaries and strive for excellence in their pursuit of fitness. This collaboration with Apollo Tyres further underscores ASICS’ commitment to empowering individuals to lead healthier, more active lives through the transformative power of sport.
