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Mumbai, 25th August, 2025: The Pro Kabaddi League (PKL) defending champions, Haryana Steelers, launched their official team jersey for the upcoming season with their Principal Partner JSW Cement. The launch took place at the JSW Centre in the presence of Gurminder Singh, Head of Marketing, JSW Cement, and Divyanshu Singh, CEO, Haryana Steelers and JSW Sports, alongside the team captain, Jaideep Dahiya, and Vice-Captain Rahul Sethpal, who came together to reveal the new look. JSW Cement, part of the JSW Conglomerate, has been associated with the team for the past two seasons and continues its support into the third consecutive season as Principal Partner.
The event celebrated the team’s championship spirit and determination to get off to a flying start in the new season. Having finished runners-up in Season 10 and lifting the championship title in Season 11, the Steelers have showcased their consistency and grit on the PKL stage. JSW Cement, one of the key partners in the Steelers’ journey, showed their continued commitment towards promoting sporting excellence and reinforced their association with one of India’s most exciting kabaddi teams through its presence at the launch. “JSW Cement is delighted to continue its association with the Haryana Steelers as their Principal Partner for the third consecutive year,” said Gurminder Singh, Head of Marketing, JSW Cement. “The energy and dedication of the team are a powerful reflection of our brand’s character and spirit. As the Steelers take to the mat to defend their title, we wish them the best for their upcoming season.”
On the occasion of the launch, Divyanshu Singh, CEO, Haryana Steelers and JSW Sports said, “At JSW Sports, we are focused on building teams that embody resilience, hard work, and a winning spirit; values the Steelers have consistently displayed. With the continued support of partners like JSW Cement, and the passion of our fans, we are confident the team will deliver yet another electrifying season as the defending champions.”
As the countdown to the season begins, the team is confident, battle-ready, and eager to rewrite history.
