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Bengaluru, 02nd April, 2025: HDFC Asset Management Co. Ltd., investment manager to HDFC Mutual Fund (HDFC MF), one of India’s leading mutual fund houses, announced the launch of its innovative WhatsApp-based Tap2Invest facility. This industry-first initiative allows HDFC Mutual Fund’s existing KYC-verified investors to invest in mutual fund schemes through a simple, tap-based experience on WhatsApp, making the process seamless and efficient.
Unlike conventional WhatsApp-based investment services that rely on text inputs, this offering provides a more intuitive click-based interface, similar to an investment app, but within WhatsApp. Investors can start a Systematic Investment Plan (SIP) or make a lumpsum investment in HDFC Mutual Fund schemes directly through WhatsApp (+91-82706 82706). The platform supports multiple payment options, including UPI Autopay, net banking, and other digital modes, ensuring flexibility and ease of transactions. With end-to-end encryption, the service prioritizes security, providing investors with a safe and reliable way to manage their investments.
Speaking on the launch, Mr. Navneet Munot, MD & CEO of HDFC Asset Management Company, said, “At HDFC AMC, our focus is on leveraging technology to simplify the investment journey for our investors. With the increasing adoption of digital solutions, we recognize the need for platforms that offer both convenience and security to fulfil our Mission ‘To be the wealth creator for every Indian’. This new WhatsApp-based Tap2Invest service is designed to provide a seamless, tap-based experience, making it easier for investors to initiate and manage their mutual fund investments. By integrating a familiar platform like WhatsApp with a user-friendly interface, we aim to enhance accessibility and ensure that investing remains a hassle-free process for our customers.”
