Hisense India Strengthens Retail Footprint with Great Eastern Retail Partnership

Bengaluru, 1^st September, 2025 — Hisense, a leading global brand in consumer electronics and home appliances, has partnered with Great Eastern Retails, a multi-state electronics retail chain of India. With this partnership, all Hisense India’s products, including televisions and other home appliances will be available in Great Eastern Retail’s 90+ stores spread across the key markets like West Bengal, Odisha, Andhra Pradesh, Delhi, Haryana, Rajasthan, and Uttar Pradesh, along with its online platform.

Hisense is partnering with key retail chains across India, which is one of the fastest growing consumer electronics markets, as part of its nationwide expansion strategy. For strengthening its consumer outreach the brand has partnered with Great Eastern Retails for its innovative electronics portfolio and extensive multi-state network.

“With India’s urban population estimated to reach over 500 million by 2030, and already more than 35% of the population living in urban areas, we see a significant rise in demand for smart home devices and appliances. Great Eastern Retails, with its extensive footprint, and deep understanding of consumer needs, is a key partner in helping us meet this growing demand and bring advanced, reliable technology to households not just in the East, but across major Indian markets” said Pankaj Rana, CEO of Hisense India.

Mr. Pulkit Baid, Director of Great Eastern Retail, added “Since our inception, Great Eastern Retail has been committed to delivering the latest advancements in consumer electronics to our customers. India’s market is evolving rapidly, with a clear shift toward smart technology and premium experiences. The growing popularity of OTT platforms and immersive home-theater entertainment has driven a sharp rise in demand for big-screen televisions. Partnering with Hisense, a global leader in large-screen innovations and smart devices, allows us to address this demand effectively and deliver advanced, reliable technology solutions to today’s modern households.”

Hisense India is on an offline expansion spree while maintaining its strong presence on leading online platforms. The company recently partnered with Sathya Agencies in South India and is actively exploring opportunities to strengthen its footprint in West and other key markets, reinforcing its commitment to building a strong pan-India presence.