How are brands altering their marketing strategies in response to the Modern Age

In 2022, the advertising and marketing industry experienced a roller coaster ride. Some ad campaigns provided us with “aww!” moments, while others sparked controversy. Advertisement campaigns are frequently aggressive and fast-paced. The goal is to get customers interested in the business’s products or services. Brands aren’t afraid to go all out when it comes to designing and innovating fascinating and attention-grabbing films. There’s an underlying rivalry among brands to create the year’s largest, most imaginative standout campaign. Suffice it to say, some truly innovative and amazing campaigns emerged as a result.

Cadbury 5 Star

While other firms spend a fortune deploying advertisements and in-app banners over the holiday season, Cadbury 5 Star has announced that it can now “do nothing” to advertise. This is due to the brand’s decision to simplify its emblem into a five-star image. When any app asks for a rating, the five blank stars on the app screen will now resemble the new 5-star logo, which means that every app will end up advertising the product without even realizing it.

It is a fantastic campaign from Cadbury that shows how unique a product can be and its marketing strategy. The one-of-a-kind #5StarsEverywhere campaign breaks through the clutter of usual, big-budget promotional efforts by capitalizing on what the brand excels at: innovation. Ratings have become an essential component of all D2C services, from food and grocery delivery to audiobooks and online shopping. Cadbury 5 Star jumped at the chance and became synonymous with ratings across the board, effectively hijacking every app platform and cleverly transforming it into an advertisement for the chocolate.

Cadbury 5 Star has managed to pierce through the clamor of high-budget brand campaigns that bombard us everywhere this time of year with its one-of-a-kind promotion. And it’s absolutely fascinating to witness the beloved chocolate brand hijacking and transforming every app platform into a customized ad for it by doing nothing.

Cadbury Bournvita Ad Forced Pack Campaign

Cadbury Bournvita’s new ad for Children’s Day advises parents to employ “faith, not force.” The initiative had a significant response on social media, with an equal number of supporters and detractors. As part of the campaign, the brand forced the Bournvita jar, which is present in every household, to become something it was not meant to be: a glass cleaner bottle, a ketchup bottle, a soap box, and a cooking oil bottle. These jars contain Bournvita powder but do not resemble Bournvita jars.

While some loved the notion, others were critical of it. In my perspective, the concept is original while also having an Indian flavor. Indian parents force their children from a young age to pursue their dreams, regardless of the child’s wishes. The campaign is a better combination of touching Indian feelings and proving rather than demonstrating that force is a bad thing. The Bournvita advertisement demonstrates that a marketing effort may raise social issues in a unique way. It’s amazing to see how adults respond when they see different Bournvita cartons. This is a victory for the campaign’s developers. They concentrated on a real problem and employed it in such a way that they got the desired result.

Akasa Air Introduces Sneakers As Uniform

It’s incredible! Akasa Air, the country’s newest low-cost carrier, has unveiled the first look of its airline crew uniform, which prioritizes comfort. The new uniform is stylish and comfy, with soft color palettes such as black, white, and blue for pilots and orange and black for cabin crew. However, it’s the comfortable sneakers and shoes that have piqued the interest of social media users.

The airline has eschewed trendy high-heeled pointed shoes in favor of sneakers so that the cabin crew may operate in comfort. The airline has also opted against skirts, and flight hostesses will be dressed in an orange-band gala Kurti and black slacks. The male members will be dressed in orange T-shirts and black coats.

Although this does not appear to be a targeted marketing campaign, Akasa has managed to convey to the public that they care about their employees as much as they do about their passengers. This new way of thinking by an airline generates a tremendous amount of buzz on social media, where the younger generation is very engaged.


Mr. Jay Rathod, Founder, Koffeetech Communications



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