How Brands United to Bring Phulera Back Sooner: Panchayat’s Marketing Campaign Sparks Cross-Brand Buzz

Video Asset: https://www.instagram.com/reel/DKhPzwKNRDT/?igsh=d2hrdnlhYnpzbzhr

In a rare yet refreshing move, Prime Video’s Panchayat Season 4 campaign is not just winning over fans—it’s got brands rallying too. As part of an interactive campaign urging audiences to vote for an earlier premiere, brands like Ixigo, Rapido, Burger King, Taco Bell, Mccain Foods, Pepperfry, Goibibo, Boat, Nilon’s, TVS Raider, and Unacademy have jumped on the bandwagon—turning “Panchayat ki date aage lao” into a full-blown marketing moment.

The campaign smartly taps into the show’s cultural impact, with beloved characters like Banrakas and Pradhan Ji now woven into the social fabric. This deep-rooted fandom has organically opened the doors for creative brand integrations—marked by playful tonality, meme-worthy content, and pitch-perfect timing across platforms. More than a show promotion, this has evolved into a collaborative community movement—one where audiences and marketers are, for once, campaigning for the same cause. With voting now live on www.panchayatvoting.com, Panchayat is setting a new benchmark for how shows can engage fans and brands alike to co-create moments of pop culture magic.

• Ixigo – https://www.instagram.com/p/DKrMfJ_MUXR/?hl=en

• Rapido – https://www.instagram.com/p/DKmavszyIgX/?igsh=NmNlZzQ4eHFicnBp

• Burger King – https://www.instagram.com/p/DKkIEyHoKXG/?hl=en

• Taco Bell – https://www.instagram.com/p/DKj4-TDKztx/?hl=en&img_index=1

• Maccain Food – https://www.instagram.com/p/DKq3GEuJAca/?hl=en

• Pepper Fry – https://www.instagram.com/p/DKq3mNHyZ4N/?hl=en

• Go IBIBO – https://www.instagram.com/p/DKrCmz9h4XY/?hl=e