IBTIDA-Ek Mehfil opens a cultural rainbow of words, music, and heritage

New Delhi, September 04, 2025: IBTIDA – Ek Mehfil, an IP focused on reviving the baithak culture in the country hosted a one-of-its-kind evening at The Upper HSE, Chhatarpur, partnered with Rampur Indian Single Malt for their Archival season to add a touch of elegance to a night that was all about preserving culture in its purest form. Designed as a gathering where poetry, music, and soulful conversations flowed flawlessly, experience brought together connoisseurs and patrons of culture.

Over a hundred guests, dressed in graceful Indian ethnic attire, became part of the mehfil that celebrated the essence of tradition with a contemporary flair. The highlight of the evening was an enthralling performance by Papon, whose signature folk-fusion sound blended traditional melodies with contemporary rhythms, creating moments of reflection, joy, and collective celebration. With verses, melodies, and laughter weaving through the air, the night was designed to revive the rich traditions of Ghazals and Poetry, catering to the tastes of today’s culturally discerning audience.

For Rampur Indian Single Malt, the gathering mirrored its own story, deeply rooted in India yet admired across the world. Just like a mehfil brings people together through the beauty of expression, Rampur too embodies craftsmanship that bridges the past and present, tradition and modernity, making the evening a heartfelt tribute to India’s cultural soul.

Radico Khaitan Limited (“Radico Khaitan” or the Company) is among the oldest and one of the largest manufacturers of IMFL in India. Earlier known as Rampur Distillery Company, Radico Khaitan commenced its operations in 1943 and over the years emerged as a major bulk spirits supplier and bottler to other spirit manufacturers. In 1998 the Company started its own brands with the introduction of 8PM Whisky. Radico Khaitan is one of the few companies in India to have developed its entire brand portfolio organically.

 The Company’s brand portfolio includes Rampur Indian Single Malt Whiskies, Sangam World Malt Whisky, Kohinoor Reserve Indian Dark Rum, Spirit of Victory 1999 Pure Malt Whisky, Jaisalmer Indian Craft Gin, Royal Ranthambore Heritage Collection Royal Crafted Whisky, Morpheus Rare Luxury Whisky Morpheus and Morpheus Blue Brandy, The Spirit of Kashmyr, Magic Moments Vodka, Magic Moments Remix Pink Vodka, Magic Moments Verve Vodka, Magic Moments Dazzle Vodka (Gold & Silver), 1965 The Spirit of Victory Premium XXX Rum and Lemon Dash Premium Flavored Rum, After Dark Whisky, 8PM Premium Black Whisky, 8PM Whisky, Contessa Rum and Old Admiral Brandy.

Radico Khaitan is also one of the largest providers of branded IMFL to the Canteen Stores Department (CSD), which has significant business barriers to entry. The Company has distilleries situated in Rampur, Sitapur and Aurangabad, Maharashtra which is a 36% joint venture. The Company has a total owned capacity of 321 million litres and operates 44 bottling units (5 owned, 39 contract and royalty bottling units). It is also one of the largest exporters of Alcoholic beverages from India, with brands available in over 100 countries.