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Mumbai, October 16, 2025 – As businesses face structural hurdles, digital disruption, and shifting customer expectations, the role of the Chief Revenue Officer (CRO) has emerged as a critical driver of sustainable profitability. A CRO unites sales, marketing, finance, and strategy to unlock new growth and ensure long-term business resilience. According to IBM, 53% of Indian leaders are under pressure to deliver revenue growth, yet only 26% feel adequately equipped with the tools and talent. Meanwhile, an HBR study showed that 62% of companies see a revenue decline following a CRO change, underscoring the pivotal nature of this role.
In response to this growing demand, the Indian Institute of Management Calcutta (IIMC), ranked among India’s top three business schools and distinguished with the prestigious Triple Crown accreditation (AMBA, EQUIS, AACSB), has launched India’s first Chief Revenue Officer (CRO) Programme, in collaboration with Emeritus. This pioneering 10-month programme is designed to prepare ambitious leaders with strategic, operational, and technological expertise to steer profitable growth in today’s unpredictable era.
Through immersive live online sessions, real-world case studies, business simulations, and a high-impact four-day campus immersion at IIM Calcutta, participants will develop cross-functional fluency, innovation mindsets, and tech-enabled decision-making skills. The programme also includes a hands-on capstone project guided by IIM Calcutta faculty, enabling participants to apply their learning to real-world business challenges.
Speaking at the launch, an IIM Calcutta programme director said: “Revenue leadership today is not just about meeting quarterly targets – it’s about anticipating shifts, integrating technology, and aligning diverse functions towards a common growth agenda. This programme is designed to help leaders step into that future-ready CRO role with confidence and clarity.”
Here’s what participants can look forward to:
- India’s First CRO Programme: A pioneering initiative from IIM Calcutta, combining its strengths in finance, strategy, and leadership.
- Credential That Counts: Participants earn a certificate of completion from IIM Calcutta, boosting their professional credibility.
- World-Class Faculty: They learn directly from IIMC’s distinguished professors and experienced industry leaders.
- Engaging Online Sessions: They participate in interactive, faculty-led classes designed for busy executives.
- Practical Learning: Insights can be applied through case studies, simulations, and real-world frameworks.
- Capstone Project: Learning gets consolidated with a hands-on, faculty-guided project.
- Immersive Campus Experience: They will be part of a four-day in-person residency at the IIMC campus, with networking and peer learning.
- Seasoned Peer Network: Accomplished professionals tackling diverse revenue challenges collaborate and learn together.
- Executive Alumni Status: They will become part of IIM Calcutta’s Executive Education Alumni community with lifelong networking benefits.
The CRO programme allows participants to:
- Master growth levers that create cross-functional value
- Build strategies for diversification, M&A, and new markets
- Harness AI and digital tools to unlock revenue and scale faster
- Optimise pricing, branding, and customer value for retention
- Implement processes that accelerate execution and profitability
- Lead with data-driven decisions for sustainable growth
- Unite teams under one revenue agenda with strong leadership and communication
Programme Details:
- Start Date: December 30, 2025
- Duration: 10 months
- Format: Live online sessions + 4-day campus immersion at IIM Calcutta
- Eligibility: Minimum 8 years of work experience
- Programme Fee: INR 4,51,000 + GST
- Certification: Certificate of successful completion from IIM Calcutta; Executive Education Alumni Status
For more information and to apply, visit here: https://iimcalcutta.emeritus.
