IKASU, the chic athleisure brand debuts in India to capture the country’s active fashion scene

~an athleisure brand for women on the move~

India, February 2024: IKASU, the chic athleisure brand founded by the young visionary and entrepreneur, Karima Karmouzi, is poised to make a mark with Indian women passionate about wellness, movement, and self-care. Meticulously conceptualized to champion an active lifestyle, IKASU beckons women to gracefully embrace a harmonious way of life. The brand’s exquisite range of athleisure not only empowers individuals to remain active but also invites moments of indulgent relaxation. Each design is an epitome of sartorial sophistication, blending timeless elegance with contemporary flair—crafted for athletic endeavors and moments of post-exercise allure.

IKASU in Japanese means to revive and to make the best of something. The brand is meticulously designed to inspire women to become the best versions of themselves, supporting their daily activities and empowering them to pursue a happy, healthy, and well-balanced life. Each product is crafted with carefully selected fabrics, ensuring an unparalleled fit and a vibrant color palette to uplift one’s spirits. The product range encompasses leggings, sports bras, T-shirts, outerwear, shorts, skirts, and our signature jumpsuits, complemented by accessories such as yoga mats, fitness gear, and Pilates socks. The brand’s newest addition is a swimwear line that is 100% sustainable.

In India, IKASU holds great potential due to the affinity towards wellness practices such as yoga and Ayurveda, particularly among women. This aligns well with the brand’s focus on athleisure. In recent years, there has been a surge in public attention towards wellness, a growing market for products and services related to fitness and health. IKASU not only provides high-quality athleisure wear but also positions itself as a brand that promotes a wellness-oriented lifestyle.

“Having previously explored India during a visit to Jaipur and learning through our collaborations with select Yogis and content creators from the country, India became a source of inspiration. Which is why, we are thrilled to announce our presence in India! IKASU’s earnest ambition is to elevate every woman’s wellness routine, inspire her to embrace a healthy lifestyle, and foster a connected community that values growth and well-being. We are currently exploring relevant e-commerce platforms and partners for IKASU to expand our reach to a wider audience in India.” said Ms. Karima Karmouzi, Founder of IKASU.

IKASU proudly donates to @shesthefirst a global girls’ rights organization, with programs in different part of the world including India. She’s the first mission is to make sure girls everywhere are educated, respected and heard.

The range of athleisure from IKASU starts at INR 5187/- for the leggings to jackets starting at INR 5655/- while accessories are priced from INR 1470/- onwards and are available to buy on the brand’s website https://www.ikasuofficial.com/