Immersive Advertising Emerges as the Go-To Strategy for Brands Leading the Next Wave of Audience Connection

India, September 25, 2025: In an era where consumer attention spans are shrinking, brands are moving beyond awareness to seek deeper engagement and measurable outcomes from their campaigns. Leading the shift is Flam, a full-stack AI-first product suite for brands and enterprises to create, publish, and scale immersive & interactive experiences.

According to a Bain & Co. report, India’s digital ad market is expected to grow at 15% annually, reaching $19 billion by 2029. At the same time, a Grand View Research study projects that the global immersive marketing market will grow from USD 6.90 billion in 2024 to USD 29.68 billion by 2030, at a CAGR of 28.6%. This shift reflects marketers’ increasing appetite for AI-led, interactive formats that break through clutter in an attention-deficit environment.

Flam has been a pioneer in immersive advertising, helping brands move beyond traditional awareness metrics. It has already collaborated with over 100 global brands across sectors like FMCG, consumer tech, enterprise, auto, retail, and more. To date, Flam campaigns have reached over 580M+ users globally, proving its ability to turn any touchpoint—TV, digital, retail, print, magazines, out-of-home, product packaging, social channels, and fan engagement platforms, into interactive experiences that drive tangible business outcomes.

As the festive season arrives, brands are seeking ways to cut through the clutter and connect with customers through memorable, interactive experiences. Immersive advertising has emerged as a must-have strategy, and Flam has been partnering closely with brands like Apple, Samsung, Ajio, Britannia, Flipkart, and others to drive meaningful engagement and tangible business outcomes.

“Marketers are no longer satisfied with vanity metrics. In an environment where consumers are bombarded with brand messages, interactive advertising has become a critical lever to break through the clutter,” said Karthik K. Raman, CMO, Flam. “Flam’s technology is enabling brands to shift from passive impressions to active engagement, creating deeper connections while driving tangible business outcomes.”

Flam has built a multi-layered suite of products to power immersive experiences across campaign formats:

• Prism: Prism technology revolutionizes static prints, transforming them into dynamic visuals within the frame. It breathes life into traditional print media, allowing brands to create visually striking and engaging content that stands out.

• Alpha: Bringing static images to life with rich 3D detail, Alpha takes things further by turning static prints into dynamic 3D visuals, infusing depth and interactivity into images. It elevates the user experience, making it possible for brands to engage customers in ways that were previously unimaginable.

• Alpha Interactive: Allows consumers to explore products in a fully interactive environment. Users can engage with visuals by touching, shaking, using voice commands, and making selections — providing a highly dynamic and engaging experience that makes them feel as though they are physically interacting with the product from every angle.

• Spalatial: With Spalacial, Flam pushes the boundaries of spatial campaigns. By placing content directly into users’ environments via QR codes or links, this technology integrates seamlessly into the real world. Particularly effective for industries like e-commerce, tech, and interiors, providing users with a fully immersive experience.

• Fandom AI: Fandom AI lets consumers pose with their favorite celebrities or characters through Fandom AI or share the same on social platforms. This highly engaging format has seen strong adoption in major promotions such as IPL and film campaigns.

To further scale its innovation, Flam has recently opened its headquarters in San Francisco, positioning it as a central hub for strategic collaborations across digital platforms, retail media, broadcast TV, CTV, and emerging formats. With its proximity to the world’s leading creative and tech ecosystems, this new headquarters will drive key partnerships, particularly in movie and sports marketing.