INDIAN SUPERCROSS RACING LEAGUE WELCOMES US-BASED TRICOLOR MOTORSPORTS AS NEW FRANCHISE TEAM

      The entry of Tricolor Motorsports signals growing international confidence in India’s motorsports ecosystem

      The new franchise will be co-owned and led by Mr. Pradeep Lala, industry veteran and former MD & CEO of Embassy Services, with a vision to build a full-scale motorsports division in India

      This milestone marks ISRL’s leap into international partnerships, bringing global expertise and investment to Indian motorsports.

Bengaluru, 25^th August 2025 – The Indian Supercross Racing League (ISRL) is proud to announce the entry of Tricolor Motorsports as the newest franchise team for Season 2. Backed by a leading US – based business conglomerate and led by industry veteran Mr. Pradeep Lala, Tricolor Motorsports marks a new chapter in ISRL’s global expansion.

Mr. Lala, Former Managing Director & CEO of Embassy Services Pvt. Ltd (part of the Embassy Group, Bangalore), is also the Founder of Horizon Group, established in 2000, which has delivered high-quality solutions across real estate, engineering services and project management. As Team Co-owner & CEO, he will spearhead Tricolor Motorsports’ growth, with a long-term commitment to building a full-scale motorsports division in India.

The entry of US-based companies into ISRL underscores growing global confidence in India’s motorsports potential. This collaboration brings international expertise, innovation, and investment that will accelerate the sport’s growth in the country. With India’s large youth base and rising fan interest, such partnerships are set to shape a world-class ecosystem for motorsports and entertainment.

Pradeep Lala, Co-Owner & CEO – Tricolor Motorsports, said: “India’s sports and entertainment market is evolving at a tremendous pace, and the Indian Supercross Racing League is poised to become one of the most scalable and high-impact platforms in this space. With its unique blend of motorsports, entertainment, and brand engagement, ISRL is a new-age league for a new-age audience. Through Tricolor Motorsports, we aim to build a comprehensive motorsports division that will elevate talent, technology, and excitement across the country.”

Veer Patel, Managing Director – Indian Supercross Racing League, added: “We are thrilled to welcome Tricolor Motorsports and Mr. Pradeep Lala to the ISRL family. Their entry marks a major milestone as we continue expanding the league’s global reach and business potential. With Tricolor’s leadership and vision, we look forward to elevating Indian motorsports to a new level and unlocking more international partnerships in the years ahead.”

The Indian Supercross Racing League has already captured national attention with Bollywood megastar Salman Khan onboard as the official Brand Ambassador and as an Investor in the league. His involvement has propelled the league into the mainstream, giving it a unique blend of entertainment, lifestyle, and commercial appeal that sets it apart from traditional sports formats.

As a sport that blends adrenaline with aspiration, ISRL is fast becoming a cultural movement among India’s youth, especially across urban and emerging markets. The new franchise Team Tricolor Motorsports will make its debut in Season 2, kicking off with its first race on 25-26^th October’25 followed by 6-7^th Dec’25 and 20-21^st Dec’25, as the league enters its most ambitious chapter yet.

Fans can experience the thrill live across major Indian cities and join the excitement on social media with #FlirtWithDirt.