Insurance for All Begins with Awareness: Building Financial Resilience Across Bharat

• Rakesh Jain, CEO, IndusInd General Insurance

National Insurance Awareness Day underscores the critical role of insurance in advancing financial resilience and inclusive economic growth. With insurance penetration in India below global benchmarks, deepening awareness across Bharat, especially in Tier 2 and Tier 3 markets, is vital to realizing the national vision of ‘Insurance for All’. As risks evolve across health, climate, and digital ecosystems, insurance must transition from a reactive risk mitigator to a proactive enabler of security and enterprise. At IndusInd General Insurance, we are committed to leveraging technology and customer-centric innovation to enhance accessibility, strengthen trust, and empower every Indian to participate confidently in the growth journey.